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Helen Miranda
4A's Agency Search Liason

Marcus Thomas LLC

Office Employees201-500
Total US101-200
Total Worldwide201-500
Discretionary Comments:
Marcus Thomas employs more than 275 full time associates from16 states and 7 countries. 75 of us work out of our Latin American offices in Buenos Aires and Santiago.
Nancy Hill, Chief Executive Officer
Named one of Advertising Age’s 100 Most Influential Women in Advertising History, Nancy has made her mark on agencies like TBWA\Chiat\Day, Goldberg Moser O’Neill, Hill Holliday, BBDO and Lowe, the entire industry as president and CEO of the 4As and those preparing to enter the industry as a board member of the Miami Ad School. She has more awards than you can count and even has one given in her name to recognize women who give back to other women, as she has always done. Having been a longtime fan of Marcus Thomas for their talent, quality of work, and care for clients and employees, she joined the agency in 2022 to ignite and propel Marcus Thomas to be the top independent agency to work at and with.
Jamie Venorsky, Partner / Chief Creative Officer
With a steadfast desire to prove big ideas can’t be bound by geography or holding company, Jamie has been an integral part of shaping Marcus Thomas into an agency that turns ideas into integrated experiences that provide value for brands and their customers alike. His work has aired on the Super Bowl, brought a CEO to tears and has been so innovative that he was awarded a patent. Asking his team “what if” has led to them winning One Show Pencils, national Addys, the prestigious 4A’s O’Toole Award and numerous others. As much as he loves doing work worthy of recognition, the growth Marcus Thomas clients have enjoyed is his true measure of success. In honor of those who helped him find his path, Jamie always finds time to give to students and is one of the founders of the Marcus Thomas Legacy Education Fund.
Mark Bachmann, Partner/Chief Client Officer
With 11 brothers and sisters, Mark was determined to stand apart. After seven years with what is now VMLY&R, he did just that when he and a couple of partners bought a small agency of 20 people. Today that agency is almost 300 people across North and South America and is known as Marcus Thomas. A true coach by nature, Mark has led his team of account leaders to assist each client in standing apart in their own category, which has led to an enviable average client tenure of 13 years. Mark is a member of the 4A’s board of directors and is a passionate chairman of the board for the Boys & Girls Clubs of Greater Cleveland.
Raphael Rivilla, Partner / Chief Media Officer
Raf believes in taking informed risks, using data to drive action and delivering optimized cross-platform messaging in sync with the human journey. Having a media resume shaped in San Francisco and Atlanta with clients like SEGA games and Caesar’s properties, he brings over 20 years of experience in all things media and is known for being an emerging media fanatic. Under his leadership, Marcus Thomas has built an award-winning media department that has become the largest media buyer in Ohio. With its own real-time media trading desk, Marcus Thomas is one of only 2% of agencies that is Google AdWords Certified and is a Facebook preferred partner. No wonder Raf was recognized by Campaign U.S. as a 40 Over 40 honoree in 2020.
Phil Johnston, Partner/Strategic Services Group
Phil’s intense curiosity for understanding how things work led him to the world of strategy. Joining Marcus Thomas in 1995, he authored the agency’s model for doing business, which considers human journeys over customer journeys and something we call the Value Exchange. As a result, his impact can be felt across all of the agency’s clients and employees alike, and especially among his team of strategists and researchers. Phil teaches advertising at Kent State University and keeps a keen eye on history as its unfolding to identify the best opportunities for our clients.
Heidi Modarelli-Frank, APR /Partner/Chief Relationship Officer
As the agency’s 4th PR department hire in 1992, Heidi saw something special in Marcus Thomas. She took the helm of the group in 2015, overseeing its growth and diversification into a team of 27 who have won multiple silver and bronze Anvils, Reggie and Drum awards. A star in her own right, her “Sleep Naked” work for U.S. Cotton was featured in the latest edition of The Dynamics of Persuasion and she is President of the Cleveland chapter of the PRSA. Her care for the people of Marcus Thomas, in addition to her PR leadership, was recognized earlier this year when she was named Chief Relationship Officer and has resulted in the agency being an Ad Age Best Places to Work for the past four years.
Amber Zent, APR / Partner / SVP, Social Media
Known as an innovator in PR circles, Amber has constantly pushed the industry forward to build her clients’ reputations. Clients like Citi, Conagra, Jim Beam, U.S. Cotton and Nestlé have relied on her leadership using tools like social listening and influencer marketing far before others – and they’ve seen Amber’s efforts reflected in their bottom lines. A frequent speaker, industry thought leader and recipient of more than 50 awards, she became the youngest partner at Marcus Thomas in 2016 leading the social media practice. A proven champion for working mothers, Amber was invited to be an inaugural participant in the 4A’s Mothers@Agencies program.
Patricio Sapir, Partner / SVP, CRM and Marketing Automation
A developer at heart, Pato founded our Devs United group in 2016 to help brands create better connections with people through digital ecosystems. Now leading a team of over 50 people, he has guided the integration of hundreds of pieces of dynamic content for Disney Destinations, built trigger communication solutions based in micromoments for Fanatics and created a consumer marketing portal for book publishers to build their own campaigns. A recognized expert in his field, Pato was invited by Salesforce to be one of their premier Marketing Champions. He has also created the Devs United Academy to teach marketing students how to use Salesforce to build their careers.