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Helen Miranda
4A's Agency Search Liason

Saatchi & Saatchi

Office Employees201-500
Total US500+
Total Worldwide500+
Andrea Diquez, CEO
A passionate, innovative thinker with significant global leadership experience, Andrea Diquez was recently appointed CEO of Saatchi & Saatchi New York, after most recently serving as President. In this new role, she will continue her leadership on P&G, one of the agency’s most important clients.

Prior to her role in New York, Andrea served as CEO of Saatchi & Saatchi Mexico, where in just two years she successfully doubled the agency's business and led them to win 3 Cannes Lions and 3 Effies.

Ms. Diquez began her career at Conill, Saatchi & Saatchi’s Hispanic arm in the US, where she worked on major brands, including Reynolds Metal Corporation, Tylenol, Prudential, Church’s Chicken, Sunny D, Gain, Olay, Tide, Pampers and Toyota.

Born in Caracas, Venezuela, Andrea makes a point to hire people who make her laugh.
Daniel Lobaton, Chief Creative Officer
Daniel Lobatón was recently named Chief Creative Officer at Saatchi & Saatchi NY after serving three years as Executive Creative Director at the agency overseeing work on Tide.

Originally from Peru, Daniel has been recognized in “Adweek Top 100 Creative List” as well as “AdAge Creative’s You Need to Know” mainly for his role as Creative Director on “It’s a Tide Ad”, the iconic P&G Super Bowl takeover that has been recognized with a Film Grand Prix and Titanium Cannes Lions, as well as a Grand Effie and Creative Effectiveness Lion.

Daniel has also worked on various follow up Tide campaigns including #LaundryNight, a branded content collaboration between the NFL and NBC Universal, which Adweek included in its list of “Top Brand Stunts and Innovations of 2019” as well as this year’s latest Super Bowl effort for the brand.

In the past, Daniel has been a part of Ad Age A-List Agencies in across the US.

At Austin-based multicultural shop Latinworks he was Creative Director for clients such as AB Inbev, Chevrolet, Mars Chocolate and Major League Baseball.

Daniel then joined VML Kansas City as the agency transitioned from digital shop to agency of record for Wendy’s, and was named Creative Director for integrated projects across all media for the fast food brand.

Early in his career, Daniel worked at Y&R at both the Lima and Paris offices where he worked on a variety of clients including Toyota and Colgate-Palmolive.
Elaine Barker, MD, Operations
Christine Prins, Chief Marketing Officer
Christine Prins joined Saatchi NY in October 2014 from kbs+, where she was most recently Chief Growth Officer. Throughout her six-years at the agency she built and ran the new business department helping attract key clients such as BMW, Vanguard, HomeGoods, American Express, Harman Kardon, and Bank of Montreal, among many others. Christine had previously held various new business positions at Publicis USA leading up to her stint at kbs+.

Prior to jumping into agency new business, Ms. Prins spent several years at a merchant services startup where she managed marketing and sales as well as day-to-day operations and customer service.

Originally from Miami, Christine is fluent in Spanish and holds a BS in Marketing from the WP Carey School of Business at Arizona State University. She is an active member of the 4A’s agency new business committee and lives in Manhattan with her husband.