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Helen Miranda
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Beber Silverstein Group

TOTAL NUMBER OF EMPLOYEES
Office Employees0-50
Total US0-50
Total Worldwide0-50
BIOS
Jennifer Beber, President
As the daughter of one of South Florida's advertising pioneers, Jennifer grew up with marketing on her mind. After graduating from Harvard with a degree in medieval history (not the typical ad exec's major, but typical is never her objective), she spent five years at New York's legendary Scali McCabe Sloves.

Jennifer then came home to Florida, and began directing marketing and account service at BSG. Her unique background, laser-like focus and exhaustive research and analysis have produced tangible results for clients like FPL (she actually came up with the "Bob from FPL" concept), Humana, Jackson Memorial Hospital, AvMed, Palace Resorts, Palm Beach County, Florida's Turnpike and many others.

Jennifer also possesses an exceptional ability to mine critical insights from consumers and apply them to client challenges. It's no surprise that she is a skilled focus group moderator and is fanatical about keeping agency work relentlessly on strategy.
Joe Perz, Creative Director
Great creative that sells. It's what defines, energizes and drives Joe. A native New Yorker with a marketing degree from Cornell and an MFA from the Pratt Institute, Joe's passion for advertising's mix of art, commerce and communication exploded during stints at Backer Spielvogel Bates, Levine Huntley Schmidt & Beaver and Foote Cone Belding.

Joe is one of the few great creatives who actually believe in the power of award-winning advertising that sells. His portfolio includes powerful, successful work for Miller Lite, Hyundai, Florida Power and Light, AvMed, Broward Health, SunPass, Palm Beach County and many others.
Bruce Noonan, President, Travel Group
If you had been flying on Eastern Airlines in 1972, you may have been served coffee by our own Bruce Noonan. It was an interesting beginning to a renowned career in the travel industry. After a short layover Bruce went from Eastern's air force to its sales force, and by 1980 Bruce had been promoted to Director of International Advertising. In 1983 he joined The Hertz Corp. as Regional Marketing VP.

Bruce then switched to the agency side of the business, forming Schwartz & Noonan and guiding the advertising of the Caribbean island of Grenada and the planned north Florida community of Seaside. He joined Ryder & Schild Advertising in 1991, which merged with BSG in 1998. Today he's our resident travel guru, managing the accounts of Hertz, Palm Beach County, Paradise Island, Curaçao and others.

If Bruce's mellifluous tones sound vaguely familiar, it's probably because you lived in Hartford, Conn., around 1966 -- when, in high school, Bruce won a contest and was a radio disk jockey for two years. Today he only takes client requests.
Ann Marie Drozd, Executive Vice President, Brand Development
Own a cell phone? Then Ann Marie is partly responsible. As part of the team that launched Cellular One, she played a crucial role in making cell phones a must-have, mass-market product.

Ann Marie began her marketing career in research, planning and strategy at Della Femina, Travisano & Partners in New York. She then moved to the client side at Metromedia and Bell Atlantic. This diverse experience, along with her skill at combining branding with retail and direct response advertising, makes Ann Marie an invaluable asset to the agency and to every one of our clients. Her guidance has been critical for BSG clients such as FPL, Florida's Turnpike/Sunpass and Jackson Memorial Hospital.

Ann Marie is also a great cook, specializing in what she calls "jazz cooking," meaning she prefers to improvise rather than rely solely on cookbooks and recipes -- a process that has served her well in her career, as well as in the kitchen.
Mitch Shapiro, Partner | General Manager
Mitch started his advertising career in New York, flicking the BIC business -- lighters, shavers and pens. He joined Beber Silverstein in 1990 as Account Group Director, helping guide FPL through rate increases and far too many hurricanes, for more than 15 years. He has also helped Broward Health launch and increase awareness of their brand, and volume for their product lines, and he's been instrumental in helping PGT WinGuard become the nation's top impact-resistant window and door brand.

Today Mitch is also the agency's general manager, responsible for overall operations. And he's known as the agency's technology nut -- "early adapter," in marketing parlance. He was the first to see the potential of the Internet as a way to better serve our clients, and helped turn the entire staff from technophobes to champion Web surfers.

Interestingly, Mitch is known as a big-picture guy who truly loves great creative, and who understands what it takes to produce it; he prides himself on being much more than a "suit," as creatives like to refer to account people. Yet he recently realized that there's not one childhood photo of him dressed in anything other than a suit, sport coat or tuxedo. Call it destiny.
Vicki Penn, Media Director
Vicki is our resident media whiz, developing and implementing innovative marketing and promotional programs in TV, radio, print, out-of-home and Internet. She's a brilliant negotiator, as you'd expect from someone who spent over 25 years at media-buying agencies. Her method is simple: Be nice, know your stuff, and never take no for an answer.

As VP/GM of the $300 million KSL Media, Vicki supervised buying activity for the entire southeast region. Her accounts included Exxon Mobil, Revlon, Victoria's Secret, Neutrogena, Lea & Perrins, and Outback Steakhouse. She came to BSG in 2000, and since then has streamlined our media-buying process, creating big savings for the agency and for our clients. She's an invaluable employee, but not, shall we say, supremely gifted at outdoor activities. She once broke her nose waterskiing, and broke her ankle riding horses. Since then she's devoted herself mainly to the sport of competitive media negotiation.
Leslie Pantin, President Public Relations
In 2000, Leslie Pantín became president of Pantín / Beber Silverstein Public Relations; a strategic alliance between the Pantín Partnership, founded in 1988, and Beber Silverstein Group. The partnership led to the agency representing some of the biggest brands in the world such as Ford Motor Company, American Airlines, Merrill Lynch and Univision, among others. In 2014, Pantín celebrated 25 years of representing McDonald’s of South Florida; an unusual feat in an ever-changing industry.

A member of the Counselors Academy of the Public Relations Society of America – consisting of just 1,000 professionals from around the world – Pantín has been acknowledged for his ground-breaking public relations efforts for decades. In 1988, the Miami Herald indentified Pantín as one of the 18 private citizens who have shaped Miami, and in 1993 as one of the 100 people to shape the history of South Florida as well as being one of only seven individuals awards the Spirit of Excellence in 1998 by the publication. In 2012, The Greater Miami Chamber of Commerce honored Pantín with The Salute to Miami’s Leaders while in 2014 he was honored by his peers with the Miami chapter of the Public Relations Society of America’s (PRSA) highest award: 2014 Bill Adams PRSA Lifetime Achievement Award.
Elaine Silverstein, Co-chairperson
When Joyce and Elaine founded Beber Silverstein, they shared a small one-room office out of necessity. Thirty years later, they share an office by choice. And they continue to share a passion for advertising.

Elaine now spends most of her time working with Barrow & Beber Silverstein, our real estate advertising division, helping sell out billions of dollars of new developments.

Elaine has served on the American Association of Advertising Agencies' National Marketing Committee and has earned the American Advertising Federation's Silver Medal Award. She also serves on the Executive Committee of the United Way.

Elaine's creativity goes beyond advertising. Her one-of-a-kind jewelry creations are sold in boutiques around the country.