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Helen Miranda
4A's Agency Search Liason
helen@aaaa.org

Wing

TOTAL NUMBER OF EMPLOYEES
Office Employees51-100
Total US51-100
Total Worldwide51-100
BIOS
Alain Groenendaal, President and CEO
Half French, half Dutch, born in New York, raised in Canada, married to a Puerto Rican and a lover of Latin culture. This unique combination gives Alain the vision to see both the US Hispanic and general market worlds, the ability to speak four languages, and the curiosity about the culture, the brands and trends that inspire the people around us.

The former General Manager at la comunidad and Senior VP-Regional Director at Leo Burnett Latin America, Alain has worked in the US, Brazil, Chile, Puerto Rico and globally with brands like McDonald’s, Diageo, BestBuy, Gatorade, Citibank, Walt Disney, Shell, Procter & Gamble and Visa.
Andrew Speyer, VP/Managing Director
Born in Spain to an Argentine father and raised in Miami. In his close to 15-year career, Andrew has jam-packed his career covering both general market at Crispin Porter + Bogusky and Fletcher Martin Ewing, as well as the Hispanic market at independent agencies such as La Comunidad, and most recently as the VP/Director of Planning at Zubi. His thinking has lead to successful market strategies and positioning for like Ford, Volkswagen, Washington Mutual, Citibank, JP Morgan Chase, Progressive, Aflac, American Airlines, Olive Garden, Subway, Arby’s, Best Buy, Nordstrom, Diageo and Miller Lite.
Charles Neugebauer, VP/Director of Account Management
Born and raised in Southern California, Charles started his career at Grey Advertising in Los Angeles managing brand communications for retail and automotive brands, including initiatives to target the growing Hispanic market.

With family roots in Mexico, Charles has kept his cultural ties to Latin America and has worked for various shops in the region including JWT Mexico where he managed the Ford account, and Leo Burnett Puerto Rico where he went on to become Regional Director for Procter & Gamble in Latin America. Before joining Wing, Charles spent three years at LatinWorks as VP Group Director on General Motors.

His results-oriented approach has contributed to many successful campaigns, strong business results, and industry recognition at major ad festivals including multiple Effies for P&G in Latin America. His team on GM implemented a completely new brand vision for Chevrolet that helped make it the highest growing automotive brand in the US Hispanic market.
Favio Ucedo, Chief Creative Officer
Favio’s 25-year creative career has spanned over two countries, Argentina and the United States. A native of Argentina, he began his creative career as copywriter at the prestigious Ogilvy & Mather in Buenos Aires. In Los Angeles, he started with John Gallegos the agency that in a just a few years would become the standard bearer of creativity in the US Hispanic Market: Grupo Gallegos. His work in the United States has won him recognition at D&AD, Cannes Lions, Clio Awards, Effi e, Webby Awards, New York Festival, London International Festival, National Addys, FIAP, El Sol, El Ojo de Iberoamérica and Ad Age Hispanic Awards (three times Bestof Show). In 2002, Favio was elected president of the Creative Circle for the Hispanic Market in the U.S. In 2003, 2006, 2007 and 2009 El Ojo de Iberoamerica elected him Best Creative Director of the US Hispanic Market. And in 2005 he was elected Creative Director of the Year at the Association of Hispanic Advertising Agencies Annual Conference.