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Carol H. Williams Advertising

TOTAL NUMBER OF EMPLOYEES
Office Employees0-50
Total US51-100
Total Worldwide51-100
BIOS
Carol Williams, CEO/CCO
CAROL H. WILLIAMS, President, CEO & Chief Creative Officer – Carol founded Carol H. Williams Advertising (CHWA) three decades ago after recognizing the need for advertising that speaks to the sophisticated and influential multicultural markets. Started in 1986 in Carol’s living room, CHWA now has offices in Oakland, CA, Chicago, and New York City. A highly diverse and skilled staff produces award-winning advertising and marketing campaigns for Fortune 500 companies. Before establishing CHWA, Carol already had more than a decade of pioneering advertising work behind her. Carol started her career at Leo Burnett in Chicago and quickly earned a position as their first female and first African-American Creative Director and Vice President. After 13 years at Leo Burnett, she served as Senior Vice President, Creative Director at Foote, Cone & Belding in San Francisco.
Mark Robinson, SVP
MARK S. ROBINSON, Senior Vice President, Management and Marketing, Organizational Leadership, Consumer Marketing – Brand building and marketing guru for both classic CPG and new world/new media clients. Rare combination of marketing vision, creative savvy, penetrating analytical skills and passionate entrepreneurism. Non-Traditional and Integrated Marketing in Consumer Products, developing integrated marketing strategies and tactics, including buzz marketing, viral marketing, event marketing, guerrilla/street marketing and the integration of entertainment, PR and Promotions, new product development; management and operations of start-ups and rebranded organizations. Expert in all strategic advertising and across the line disciplines, as well as their successful integration.
Tachea Corbett, Dir. of Strategic Planning
TACHEA CORBETT, Director of Strategic Planning – Proactive thought leader with a diplomatic persuasion style, experience managing teams, partners and stakeholders, and a proven track record for unlocking sustainable brand growth. Experienced brand consultant/strategist and planner across all disciplines of brand development; including target audience definition, goal setting, insight generation, distinct positioning, naming and communication strategy development. Expertise in crafting communication elements (positioning statements, brand architecture, taglines, etc.), ensuring quality creative output. Best in class process enhancement delivered via strategic creative briefs. Accomplished researcher with excellent sample/study design and analytical skills, delivering actionable insights.
Vanessa Vining, Media Director
VANESSA A. VINING, Media Director - Accomplished, energetic strategist with the ability to envision, create and execute successful outcomes in complex, fast-paced environments. 20+ years media management, sales, media strategy/investment and analytics across all consumer segments., Planned local and national television markets, radio, print, outdoor, digital and sports partnerships in all markets, negotiated with media and sports partners to garner premium efficiencies, team leader in developing media strategies, tracking and analyzing media and creative performance, and provide strategic insights and direction to client; broadcast, digital/mobile, print, analytic teams and AORs ensuring plans provide and strategically deliver client communication goals, adept in analyzing marketplace trends and creating integrated brand building marketing solutions.