22squared, Inc.

TOTAL NUMBER OF EMPLOYEES
Office Employees	201-500
Total US	201-500
Total Worldwide	0-50

BIOS

Erica Hoholick, CEO

Erica was recently promoted to Chief Executive Officer of 22Squared just one year after assuming the role of President and COO. She joined the agency as Chief Client Officer in 2020. During her tenure Erica has successfully led 22’s rapid national growth and expansion, effectively transforming the 100 year old agency through the addition of top tier talent from across the country and over 15 new clients. Prior to joining 22Squared, Erica held senior leadership positions at some of the industry's top global networks including TBWA/Media Arts Lab leading the Apple global agency network, Ogilvy and Mather, TBWA\Chiat\Day LA, and Saatchi & Saatchi. Throughout her 20+ year career Erica’s highly strategic and creative leadership has been recognized by the industry’s most prestigious awards garnering numerous One Show, Clio, D&AD, Effie and Cannes Lions awards including the coveted Titanium Grand Prix.

Christine Prins, Chief Marketing Officer

Christine joined 22squared in March 2022 from Saatchi & Saatchi where she held the CMO post leading all growth, marketing, PR and communications for the agency since 2014. During her tenure she played a key role in the evolution and momentum of the agency helping to instill a growth mindset across the organization. Throughout her career Christine has helped fuel agency growth by building strong and efficient teams and practices. Her efforts have been critical to attracting marquis clients across categories including Automotive, Financial Services, Luxury, Retail, Travel and Hospitality, Technology and Electronics, Apparel and CPG among many others

Shobha Sairam, Chief Strategy Officer

Shobha serves as the Chief Strategy Officer of 22squared. She joined the agency in 2021 from The Community, where she oversaw global work for Amazon, Samsung Global, Mondelez, Constellation Brands, Bank of America and Verizon, to name a few. While there, she helped develop a proprietary tool that pushes past traditional and outdated segmentation built around race, ethnicity, and gender by dimensionalizing consumers through how they themselves self-identify, ultimately allowing for the creation of hyper-relevant creative in near real time. She has lived and worked in three different countries which brings a unique global perspective to the agency and its work.

Emilee Weaver, Chief Financial Officer

As a Certified Public Accountant with both Public Accounting and agency experience, Emilee has spent the past 18+ years managing all aspects of finance and accounting operations. She is a trusted adviser to senior leadership, helping the agency achieve its growth goals with intention and financial health in mind. She thrives working in a creative work environment, and has deep experience in Contracting, Risk Management, Asset Management, Supplier Relationships. She continues to drive agency operations forward, focusing on building mutually beneficial working relationships with 22’s clients and an environment of continuous improvement.

Akash Sen, Executive Director of Talent

Akash joined 22squared in 2021 from Publicis North America, where he was SVP, Talent across both Saatchi & Saatchi and Publicis New York. During his 10 years at Publicis Groupe, he played a key role in supporting talent through organizational transformation and delivering on the strategic human resource needs of these global creative agencies. Further, Akash was also a member of Publicis Groupe’s Talent Engagement and Inclusion council and was instrumental in leading Saatchi & Saatchi to be recognized as one of the Best Places to Work for LGBTQ Equality by the Human Rights Campaign for five consecutive years. In his current role, Akash leads the strategic management of talent operations and people experience including talent acquisition and retention, learning and development, performance management, succession planning, as well as driving collaboration and inclusion.

Jamie Rubin, Executive Director of Media

Jamie joined 22Squared in 2022 from Campbell Ewald where was Managing Director of Media for the last 7 years, overseeing Planning, Investment, Analytics and Research. During his time there he successfully built a modern media practice, attracting outstanding talent to deliver effective solutions for clients and expand the client base. Throughout his career Jamie’s highly collaborative approach has built incredible trust with clients and led to impactful business driving results. Jamie firmly believes the best work happens when strategy, creative and media are the best of friends.

Amanda Ferber, Chief Operating Officer

Amanda became Chief Operating Officer in February 2022, after having spent the bulk of her 20+ year career in account management working on some of the world’s largest brands, including Toyota, MasterCard, Coca-Cola and Wendy’s. Her exceptional leadership, brand-building expertise, passion for creative and strong organizational skill led to her being appointed Director of Creative Operations in 2016 where she provided the fuel and focus needed for achieving the department’s operational objectives, while also supporting the agency’s creative vision, big-picture goals and high standards for work. Since then, Amanda has held several positions within the agency including Managing Director and Executive Director of Operations, where she helped further refine agency operations end-to-end, including workflow, staffing, and overall productivity. With a goal of ‘quicker, better, smarter’, Amanda is the calm in the storm, a masterful problem solver, and the ultimate advocate for our work and our people.

Scott Sheinberg, EVP/Tampa General Manager

Scott has been with the agency since 2000 and brings a unique history of leadership and creativity to the team. He began his career as a copywriter with Benito Advertising, later joined Earle Palmer Brown, and then took on the Executive Creative Director role at Henderson Advertising. After that, Scott was named Chief Creative Officer at 22Squared where he received a number of awards and accolades. In 2014 Scott was appointed GM of our Tampa office. In this role, he leads the Tampa office and plays a key role developing and recruiting talent, nurturing the culture and building successful client relationships.