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Helen Miranda
4A's Agency Search Liason

BBDO New York

Office Employees500+
Total US500+
Total Worldwide500+
Discretionary Comments:
BBDO New York has over 500 employees. BBDO Worldwide employes over 16,000 people.
David Lubars,
David Lubars is the Chairman and Chief Creative Officer for BBDO North America. Prior to joining BBDO in late 2004, he was President of Fallon Worldwide, where he led many famous efforts, including BMW Films and EDS’s now-classic “Cat Herders” Super Bowl effort. David was honored recently by The Wall Street Journal as the winner in their first “The 2007 Creative Leader Challenge,” as voted by previous winners. He’s a sought-after creative speaker for his leadership in bringing creativity to nontraditional media.
Mark Goldstein,
Mark Goldstein joined BBDO in March of 2005 and is Vice Chairman, Chief Marketing Officer for BBDO North America. Called by The Wall Street Journal “a respected adman and new business guru,” Mark most notably and recently was Chief Marketing Officer at Fallon Worldwide during its incredible growth from 1993 to 2004. He’s been an agency president and creative director, and in his three years at BBDO has led successful new business efforts generating over $5 billion of global billings.
John Osborn,
John “Ozzy” Osborn is President and CEO of BBDO New York. John has been at BBDO nearly 15 years. Prior to becoming President and CEO, John was the principal architect of the agency’s integrated marketing communications programs. He was responsible for accelerating BBDO’s transformation from an advertising agency into a fully integrated communications company.
Jeffrey Mordos,
Jeffery A. Mordos is the Chief Operating Officer of BBDO North America and BBDO New York. In this role, he is responsible for overseeing a wide range of administrative, human resource, technology, and general business affairs. Jeff has been with BBDO New York for 24 years. During this period, he played a leading role in running the agency's flagship Pepsi account. And under his leadership, BBDO's Pepsi-Cola Company business grew in size to more than $400 million in billings. Since taking over New York’s COO reins in 1999, Jeff’s contributions have been critical in achieving record levels of annual revenue and profit growth. He has also spearheaded numerous programs that have upgraded the quality, diversity, training, and retention levels in the agency.
Tracy Lovatt,
Tracy Lovatt is EVP, Director of Behavioral Planning of BBDO North America. Tracy focuses on developing brands’ entire communication strategies, across every “touch point” and media channel. She is a senior strategist and team leader experienced in developing business and brand building communications solutions for all of our BBDO brands. Tracy has worked in Europe and North America and was previously President and EVP of Worldwide Accounts for Momentum NY, where she was responsible for running the NY agency.