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Institute of Advanced Advertising Studies
  • The online registration period has ended.

    The 4A’s Institute of Advanced Advertising Studies (IAAS) offers a unique opportunity for Rising Stars from all agency disciplines – selected by their agency leadership -- to gather for an accelerated experience that will enable them to learn from industry leaders and to apply that learning to a real-world assignment.
  • The online registration period has ended.

    In these three game-changing online workshops, we’ll look at how progressive agencies around the world have completely reframed their approach to agency compensation, resulting in higher margins, more diversified revenue streams and higher trust levels in agency-client relationships.
  • The online registration period has ended.

    NFTs have seemingly come from nowhere to become a must-have for all brands. Described as a “slam dunk,” powerful brands across the world, including Taco Bell, Charmin and Kellogg’s, are all getting in on the action. Come up to speed and learn the basics behind the crypto economy, current implementations and the legal issues that are fast arising.
  • Noon - 1:30 PM EDT
    Influencer marketing involves working with individuals who have characteristics (i.e., visibility, expertise, popularity, reputation, etc.) who are engaged by agencies on behalf of brands or brands themselves to support their marketing activities. As individuals, influencers have built communities of highly engaged followers, and maintain close connections with consumers.