Upcoming Webinars

Upcoming Webinars

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October
  • 12:30 - 1:30 PM EDT

    This event has completed.

    Join Cindy Gallop for a discussion on the frameworks for: thinking about your career, how you present yourself, talk about yourself, and how you interact and communicate with your managers and leaders, combined with practical tips and guidance for identifying actions and behaviors that will ensure you get taken seriously, and get promoted, early and often.
November
December
July2016
August2016
September2016
October2016
November2016
  • 1 - 2 PM EDT
    Webinar Recording Available! Join Gary Duke as he reviews a simple process for incorporating effective stories into your everyday conversations, and in more formal presentations.
  • 1 - 2 PM EST
    There's a much more effective way to win new business. Join presenter Tim Williams as he demonstrates how to short-circuit the ineffective, time-consuming process of RFPs, RFIs, RFQs; long lists and short lists; and expensive spec work.
  • 1 - 2:30 PM EST
    Webinar Recording Available! Join Brent Hodgins in this kick-off session that will give you a new strategic tool to help your teams better understand a client’s true business objectives.
  • 7:30 - 8:30 AM EST
    Webinar Recording Available! Most agency owners will generate their greatest personal wealth from their agency – whether it’s through a salary, deferred compensation, perks or ultimately selling out. Join Sam Williams and Jim Upson, as they’ll walk you through a number of examples that will offer insights into how achievable your plan can be.
  • 10:30 - 11:30 AM EST
    Webinar Recording Available! Most agency owners will generate their greatest personal wealth from their agency – whether it’s through a salary, deferred compensation, perks or ultimately selling out. Join Sam Williams and Jim Upson, as they’ll walk you through a number of examples that will offer insights into how achievable your plan can be.
  • Purchase the 'Digital Acceleration Series' Bundle Package (8 webinars)
  • 1 - 2 PM EST
    Webinar Recording Available! In this webinar, Nick New will cover how digital has forever changed business, the impact of the consumer, and how this alters the way we access information, engage, influence, make decisions and purchase.
December2016
  • 1 - 2:30 PM EST

    This event has completed.

    Webinar Recording Available! Brent Hodgins as he reviews several approaches and research methodologies to best uncover, position and sell your insights (while charging a fee for it all).
  • 1 - 2 PM EST

    This event has completed.

    As AR and VR further blend, leading to the new term “mixed reality” to cover the intersection of the two, marketers will need to learn how to keep their brands relevant with new technologies. A webinar suited for those interested in understanding future trends and the way all marketers tell stories in the years ahead should also attend.
  • 7:30 - 8:30 AM EST
    WEBINAR RECORDING Business planning can be the single most fun thing you can do with your clothing on. Join Sam Williams and Jim Upson, as they walk through plan templates and other information necessary to get the best out of your process. Plus give you tips and guidelines to make sure your plan stays active and doesn’t gather dust on a shelf.
  • 10:30 - 11:30 AM EST
    Webinar Recording Available! Business planning can be the single most fun thing you can do with your clothing on. Join Sam Williams and Jim Upson, as they walk through plan templates and other information necessary to get the best out of your process. Plus give you tips and guidelines to make sure your plan stays active and doesn’t gather dust on a shelf.
  • 1 - 2 PM EST
    Webinar Recording Available! In this webinar, Nick New will deliver the fundamental best practices, tips and hints to get you fluent in search.
January2017
  • 7:30 - 8:30 AM EST
    WEBINAR RECORDING Join Sam Williams and Jim Upson and learn the best practices on how to be profitable. See what top 4A’s members are doing. They cover client compensation, staffing, managing key success metrics and other topics to drive up your profits. They go through examples of how all the data interconnects and discuss staffing structures that can better align with a more eff
  • 10:30 - 11:30 AM EST
    Webinar Recording Available! Join Sam Williams and Jim Upson and learn the best practices on how to be profitable. See what top 4A’s members are doing. They cover client compensation, staffing, managing key success metrics and other topics to drive up your profits.
  • 1 - 2 PM EST

    This event has completed.

    Webinar Recording Available! Join Nick New, managing director of The Knowledge Engineers, as he takes you through the biggest tech disruptions of 2016 and upcoming innovations for 2017.
  • 1 - 2 PM EST
    Webinar Recording Available! Join Nick New who'll explore the essentials of paid media – how it’s bought, sold and targeted, as well as how programmatic is changing the business and what this means for you. As he unlock these essentials, we’ll also share the most common formats in rich and static media and how mobile is transforming the advertising industry.
  • Purchase the ‘Advertising & The Law’ Bundle Package (6 webinars)
  • Noon - 1 PM EST
    Webinar Recording Available! Kicking off the Advertising and the Law Webinar Series, David Versfelt, partner at K&L Gates LLP and 4A’s legal counsel, will discuss the general legal and regulatory framework of the United States advertising marketplace.
  • Noon - 1 PM EST
    Webinar Recording Available! Among the unique aspects of the advertising industry are the dynamics associated with agency creation of ideas and intellectual property (IP). Candice Kersh, partner at Frankfurt Kurnit Klein + Selz PC, will share information related to IP.
  • 1 - 2 PM EST

    This event has completed.

    Webinar Recording Available!90% of women feel misunderstood by advertisers, yet they control $20 Trillion of the US economy. Join Madonna Badger who will explain the purpose of her agency’s social campaign #WomenNotObjects and the importance of empathetic advertising.
February2017
  • 1 - 2 PM EST
    Webinar Recording Available! Terry Rice will share how agencies and brands can be present in all moments that matter by leveraging mobile technologies, such as geolocation, to strengthen connectivity with the brand audience across the customer journey. Learn how to implement a strong mobile strategy into the overarching brand strategy to make a true impact on your client’s ROI an
  • 7:30 - 8:30 AM EST
    Webinar Recording Available! Join Sam Williams and Jim Upson and learn the best practices methods for creating, implementing and measuring the success of your employee development program. We’ll also discuss how the 4A’s and other sources can build a continuing education program for which each employee/manager will take responsibility.
  • 10:30 - 11:30 AM EST
    Webinar Recording Available! Join Sam Williams and Jim Upson and learn the best practices methods for creating, implementing and measuring the success of your employee development program. We’ll also discuss how the 4A’s and other sources can build a continuing education program for which each employee/manager will take responsibility.
  • Noon - 1 PM EST
    Webinar Recording Available! Join Ronald R. Urbach, chairman of Davis & Gilbert LLP, and co-chair of the firm’s Advertising, Marketing & Promotions Practice Group, in this dynamic webinar as he discusses the social media rules of the road.
  • 1 - 2 PM EST
    Webinar Recording Available! In this webinar, Nick New will share how key platforms attract and engage consumers, and how successful brands are using these platforms to achieve their business goals.
  • 1 - 2 PM EST

    This event has completed.

    Webinar Recording Available!Everybody builds digital experiences, but are you doing it well? Join Gary Angel, formerly leader of Ernst & Young’s Digital Analytics practice and a twenty year veteran in analytics and digital optimization for a deep exploration of techniques for driving continuous improvement in digital experience with analytics.
  • 7:30 - 8:30 AM EST
    Start planning today to sell your agency tomorrow. Join Sam Williams and Jim Upson who will define a plan around having at least three different buyers, and learn how to model your agency to optimize your price. Discuss long-term plans and how you might address the surprise M&A question at a party. Being prepared can equate to a lot more golden eggs.
  • 10:30 - 11:30 AM EST
    Webinar Recording Available! Start planning today to sell your agency tomorrow. Join Sam Williams and Jim Upson who will define a plan around having at least three different buyers, and learn how to model your agency to optimize your price. Discuss long-term plans and how you might address the surprise M&A question at a party. Being prepared can equate to a lot more golden eggs.
  • Noon - 1 PM EST
    Webinar Recording Available!Join Jim Pharo, principal at the Law Offices of James W Pharo, as he discusses a broad range of risk mitigation considerations. Attendees will learn the key provisions of client-agency agreements as well as contracts with freelancers, vendors and suppliers to uncover effective strategies for limiting agency exposure to unnecessary legal and financial
  • 1 - 2 PM EST
    Webinar Recording Available! In this webinar, Nick New will show you how to improve and maximize the impact of your campaign through tips and best practices in measurement, analytics and optimization. Participants will learn how to leverage tools like Google Analytics and Campaign Reports to track success and optimize campaigns.
  • Learn how to effectively support modern working mothers in an industry that can be relatively unaccommodating. Part of the 4A’s Glass Ladder Program, “The Relentless Mothers” webinar series breaks down the duality of work/life balance, illuminating how mothers (and even fathers) can and should expect to strike a balance while being a relentless force for all the things that give them purpose.
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March2017
  • Learn how to effectively support modern working mothers in an industry that can be relatively unaccommodating. Part of the 4A’s Glass Ladder Program, “The Relentless Mothers” webinar series breaks down the duality of work/life balance, illuminating how mothers (and even fathers) can and should expect to strike a balance while being a relentless force for all the things that give them purpose.
  • 3:30 - 4:30 PM EST
    Webinar Recording Available! Understanding how to realize the potential of mothers at work. Jacqueline Debien of Momentum Worldwide, will propose cultural tactics you can adapt and apply to help motivate relentless, creative mothers with purpose. Arthur Woods of Imperative will share insightful proprietary research illustrating the purpose that drives mothers in our industry.
  • 1 - 2 PM EST
    Webinar Recording Available! Join Gary Duke and learn what your own preferred communications styles are likely to be; the most common styles of clients – and what that means for how they work with you; how to recognize other people’s communications styles; and strategies for working effectively with people whose styles clash with yours.
  • 1 - 2 PM EST
    Webinar Recording Available! Do you know how to provide relentless support that is as equally ambitious as the working moms & dads at your agency? It’s not easy to get it right, or know if you’re providing the kind of assistance that’s actually needed.
  • Noon - 1 PM EST
    Webinar Recording Available! In this timely and relevant session Rick Kurnit, Partner of Franfurt Kurnit Klein & Selz PC, will frame the legal and regulatory requirements associated with content marketing.
  • The Winners’ Circle series explores success in today’s creative industries. Hosted by Charles Day, the renowned creative leadership advisor, the series will talk to those behind the most successful companies and the most acclaimed work, providing tools and insights to help participants navigate the highs and lows of the creative business.
  • 12:30 - 1:30 PM EST
    Webinar Recording Available! Heidi Hackemer will discuss how to unlock the mystical powers of strategy to build timeless brands and explain what Joshua Tree and a truck have to do with building a 21st Century Company. This session falls under the Winners’ Circle series and will be hosted by renowned creative leadership advisor, Charles Day.
  • Webinar Recording Available!The war for talent is waging more fiercely than ever. Agencies that succeed in wholly engaging and developing their strongest assets will win this war. Those who leave the business of human capital to chance will not.
  • 1 - 2 PM EDT
    Webinar Recording Available! As leaders, we constantly seek the most effective ways to drive performance and meaningful culture in our organizations. In this session Horizon Media Chief Talent Officer Eileen Benwitt and Imperative cofounder Arthur Woods will share breakthrough findings, learnings from Horizon Media and immediate steps you can take to start on your own journey.
  • 3 - 4 PM EDT
    Webinar Recording Available! Today, both clients and talent are motivated by metrics that go beyond industry awards and promotions. Wendy Clark, President and CEO of DDB North America, will describe how she's building a company designed for today’s realities and tomorrow’s uncertainties, and will explain why a single fist bump meant so much to her.
  • Noon - 1 PM EDT
    Webinar Recording Available! As the agency business faces increased pressure to remain competitive and relevant, we have to be smarter about diverse talent segments. Many of our agencies strive to engage the most innovative thinkers, but ultimately, what we really want is to achieve business results that reach today’s multicultural consumer.
  • 1 - 2 PM EDT
    Webinar Recording Available! In this webinar, Nick New will cover how CRM can be used to drive brand loyalty through e-mail, mobile and social, while sharing the essential principles of CRM optimizations.
  • 3:30 - 4:30 PM EDT
    Webinar Recording Available! Story has been at the heart of human connection since the earliest days of recorded existence. Today, the most valuable brands don’t just tell their stories, they live them. Rosemarie Ryan describes what great brands do that others miss, and explains why, at the height of her powers, she left a traditional agency to build a story-doing company.
  • Noon - 1 PM EDT
    Webinar Recording Available! Join Karen Jeffers, Member Pullman & Comley LLC and founder of Jeffers Cowherd PC, along with her colleague, Russell Anderson, as they delve into thorny contemporary issues around basic rules, regulations, and do’s and don’ts of consumer promotion activity.
  • 1 - 2 PM EDT
    Webinar Recording Available! Life is already a non-stop series of priorities to manage, and having a child can change priorities in a way that creates real upheaval for your career – and that’s OK. In fact, the skills you learn as a parent can improve your balance at work, and vice versa. The key to success is re-aligning the priorities for personal growth and advancement.
  • 1 - 2 PM EDT
    Webinar Recording Available! Good leaders want ALL employees to feel empowered to bring their whole selves to the workplace and deliver their very best work. This can only occur when employees have a strong sense of belonging, or inclusion, which requires that true racial equity is evident in policies, programming and practices within an agency and throughout the industry.
  • 1 - 2 PM EDT
    Webinar Recording Available! In this webinar, Nick New will teach you the core principles, processes and insights of e-commerce on both desktop and mobile to maximize the impact of marketing activity and drive success for a website.
  • 12:30 - 1:30 PM EDT
    Webinar Recording Available! Creativity is often described as instinctive. But unlocking creativity within a business environment requires a distinct set of leadership skills. Kerry Sulkowicz describes the psychological characteristics of successful leaders and explains why even the most self-aware still make decisions that run counter to their companies’ best interests.
  • 1 - 2 PM EDT
    Webinar Recording Available! A lot of what makes or breaks the success of a parental leave is how you prepare and how you return. These periods are often muddled by the parent’s focus on the actual birth, the transition of agency work, and both the company’s and parent’s need to resume business as usual.
  • 1 - 2 PM EDT
    Webinar Recording Available! A recent study revealed that companies in the top quartile for gender or racial and ethnic diversity are 35% more likely to have greater financial returns than the industry average.
  • More...
April2017
  • 1:30 - 2:30 PM EDT
    Webinar Recording Available! ‘The Most Interesting Man in The World’ for Dos Equis is one of the ad industry’s most recognized and awarded campaigns. But it barely made into the first client meeting.
  • 1 - 2 PM EDT

    This event has completed.

    Webinar Recording Available!Linda Thomas Brooks, President and CEO of MPA - The Association of Magazine Media, will deliver key research and new perspectives about magazine media planning and buying across the publishing ecosystem.
  • 11 AM - Noon EDT
    Webinar Recording Available!Carter Murray and Susan Credle form one of the advertising industry’s most dynamic management teams. They’ll share their journey in igniting a new era for FCB, reveal what has surprised them most in their relationship, and explain how attracting “step-up” talent with a “never finished” spirit can build a winning culture.
May2017
  • 3 - 4 PM EDT
    Webinar Recording Available!Tim Allen has been a designer all his life. During his career, he’s led design for Nike as the global head of experience design for R/GA, elevated Amazon’s ability to marry user needs with technology, and led dynamic teams spread across time zones and continents.
  • 1 - 2 PM EDT

    This event has completed.

    Webinar Recording Available! Women all over the world are hearing an almost deafening internal and external call to step forward and lead. In this webinar, we’ll explore a groundbreaking approach to leadership for individuals who would like to embrace their feminine nature in leadership roles.
  • Webinar Recording Available!The Agency Planner Essentials series provides you with three essential skills for every strategic planner. Led by Noetic Consultants, a marketing consultancy offering brand strategy, research, training and facilitation services to senior leaders and their teams.
  • 2 - 3 PM EDT
    Webinar Recording Available! Are you digging deep enough to really know your customer? At the end of this webinar, you will understand what customer insights are, and how to mine for the most meaningful ones so you can deliver more impactful campaigns.
  • 1 - 2 PM EDT

    This event has completed.

    Webinar Recording Available!Many new business professionals waste between 4 and 8 hours per client proposal, only to close a new deal less than 50% of the time. This webinar will reveal the 7 steps to creating a proposal that will increase your closing percentage, qualify your clients in 15 minutes or less and teach you how to get the prospect’s budget every time.
  • 2 - 3 PM EDT
    Webinar Recording Available!Are you stuck in a messaging rut and need a fresh way to express your brand? In this webinar, you will learn about a strategic toolkit you can use to create, curate, and analyze a wide spectrum of potential messaging for your next campaign.
  • 1 - 2 PM EDT

    This event has completed.

    Webinar Recording Available!With U.S. e-commerce sales expected to grow to more than $400 billion this year and the average person spending nearly two hours on social media every day, it’s no question that social commerce will be the next big revolution in digital marketing.
  • 2 - 3 PM EDT
    Webinar Recording Available!You don't need to be a media planner to develop a media strategy. This webinar will enable you to create customer-centric, barrier-based media strategies that deliver informed, idea-driven, integrated channel plans.
June2017
  • 1 - 2 PM EDT
    In this webinar we will summarize the key principles of behavioral economics and how they can be applied to better define marketing problems. We’ll also discuss how to use behavioral economics to develop and sell big creative ideas, as well as solve business problems. After completing this session, you’ll be able to justify creative ideas in the C-Suite.
  • 1 - 2 PM EDT
    Michael Lieberman, Chief Strategy Officer of Kinetic North America, and Dan Levi, EVP/Chief Marketing Officer of Clear Channel Outdoor Americas, will teach you how to engage with moving audiences in meaningful ways, influence choices and behaviors, and measure outcomes along the path to purchase.
  • 1 - 2 PM EDT
    Agencies need a faster, sharper way to stand out with clients and prospects to show they are capable of infinitely better thinking. Fast Track Team Planning is a methodology that recognizes that your agency’s success or failure is determined in a 45-minute window of opportunity.
  • The Rock Star(t) Onboarding Series provides entry-level employees and interns with a foundational layer designed to accelerate careers, while serving as a time-saver for inundated managers unable to oversee a lengthy onboarding process.
  • 1 - 2 PM EDT
    Just starting out in the industry? Regardless of your job, creative thinking will always help you get where you need to be and stand out. This webinar will help you recognize the difference between a bad idea, a good idea and a great idea.
  • 1 - 2 PM EDT
    An R&D focus inside of agencies is not new, but the rate of technology and industry change is immense. Consequently, the pressure to keep pace with your clients and competitors is paramount to your future success. Formal innovation efforts are one way to future-proof your organization.
  • 1 - 2 PM EDT
    As new talent joining the advertising industry, you will be tasked to tell your brand’s story and motivate consumers. This webinar will show you how you can use storytelling to convey your thinking in a more compelling manner. As a result, value will be placed on your ideas.
  • 11 AM - Noon EDT
    Transitioning into the workforce can be challenging. Knowing what to say, how to say it, and how to show up the right way can be very difficult. Worse yet, this pressure is carried into our personal online presence which is many times accessible to our bosses and co-workers. How do you balance being yourself and being a professional?
July2017
  • 11 AM - Noon EDT
    Finding mentors is critical to your success in this business. It’s important that you surround yourself with inspiring people who can help provide you with important insight and perspective as you navigate your career.
  • 1 - 2:30 PM EDT
    Mirren’s latest client-side research is in: There are new industry changes for the year ahead. Join Brent Hodgins of Mirren Business Development as he discusses how clients are shifting to a greater focus on technology, data, insights and business performance.
  • This series aims to educate advertising agencies on the many different podcast advertising opportunities there are, as well as effective utilization strategies and success measurements.
  • 1 - 2 PM EDT
    So much has been said in the last several years about the booming podcast industry. Brands are just starting to discuss how podcasting fits into their brand, and agencies are left doing all the research. During this session, we’ll explore the benefits of podcast advertising and uncover myths about the podcast ad space.
August2017
  • 1 - 2 PM EDT
    In the current industry, podcast ads are currently often thought of as an extension of radio or traditional media, which puts both the brand and the podcaster at a disadvantage. This webinar will educate you on the different buying channels as well as how to truly make the most of this unique medium.
  • 1 - 2 PM EDT
    Much like other advertising mediums, some investments will be a home run and others will need some tweaking. We’ll discuss realistic measurements of success, possible things that may affect ROI and how to make sure you get the most out of each podcast advertising campaign.