Event Info

4A's Transformation 2015

Annual Meeting
March 22 - 25, 2015
AustinTX 78701
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More details and the agenda may be found on the conference website:   
4A's Management Practitioners Forum 2015 (MPF)
Management Practitioners Forum, also known as MPF, will be held on March 22, 2015, at the JW Marriott in Austin, Texas. The 4A's conference opening forum includes mission-critical topics and speakers who share practical solutions in a forum environment that encourages open discussion. This is a full-day event for 4A's members only. (If planning to attend, please be sure to check off the appropriate box during registration.)
4A's Transformation 2015
This three-day event kicks off with an evening reception on March 22nd at the Hilton Austin. General sessions begins early on Monday the 23rd and ends mid-day on Wednesday the 25th.
  • Management Practitioners Forum Only (3/22/15) - $895 (Only includes events on Sunday, March 22, 2015)
  • Early - $1,295 (Early rate ends on Saturday, January 31, 2015)
  • Regular - $1,595 (Regular rate begins on Sunday, February 1, 2015)
Group Rate: If you are a member of the 4A's, you will receive 30% off of the current registration price after you have registered two people from your office. The third person and everyone following will receive this discount. 
  • Early - $1945 (Early rate ends on Saturday, January 31, 2015)
  • Regular - $2,245 (Regular rate begins on Sunday, February 1, 015)
Cancellation and Substitution Policies
Refunds will be granted, excluding a processing fee of $150, if written request for cancellation is received by 4A’s on or before Friday, March 6. Substitutions are permitted. Please email cancellations or substitutions to tstarwalt@aaaa.org.
Hotels & Venues
The headquarters hotel for 4A's Transformation 2015 is the Hilton Austin Hotel (500 East 4th Street, Austin, TX). The 4A's has reserved a room block at the Hilton Austin for Transformation 2015 attendees. Rates start at $259. You may click on the below link to reserve online or call the hotel directly to reserve your room (800-236-1592 and code AAAA).
The 4A's also has a room block at the new JW Marriott Hotel (110 E 2nd Street, Austin, TX) just two blocks away. The Management Practitioners Forum will be taking place at this hotel on Sunday, March 22nd. If you are attending MPF, you should consider staying there for the night of the 21st and 22nd. Rates start at $299 and are available on the 21st and the 22nd. You may call the hotel directly to reserve your rooms (512-474-4777).
Logistics | Brenda Major | bmajor@aaaa.org
Registration | Troy Starwalt | tstarwalt@aaaa.org
Sponsorships | Troy Starwalt | tstarwalt@aaaa.org