Event Info

Managing Up and Sideways: How to Work with People Who Don’t Report to You

March 1, 2016
1 - 2 PM EST
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Most agency people constantly have to get things done by working with people who don’t report to them -- in other agency disciplines, at the client’s, or even in the client’s other partner shops. Sheila Campbell will show you in this webinar how simply demanding or even nicely requesting what you need doesn’t always work. Instead, we must foster relationships that make people want to help us.
And in addition to managing all those sideways relationships, people have to be able to skillfully manage their relationships with their supervisors, department heads and other agency honchos. The work of these senior people is often so complex that it’s hard to get their attention – or to communicate with them skillfully in the brief time they have for internal one-on-one conversations.
What You Will Learn:
  • How to develop a relationship of mutual advantage with people who don’t report to you
  • Pitfalls to avoid in working with people who hold the power to make things happen…or not
  • What agency senior executives most appreciate from their direct reports and others who don’t report to them
  • How to communicate effectively with senior management.
Who Should Attend:
Everyone in the agency who’s involved with clients or the work needs to know how to work better with other disciplines, and with the agency’s top leadership. Account managers of every level can particularly benefit from this webinar.
About The Webinar Leader:
Sheila Campbell, founder of Wild Blue Yonder, is one of the most highly-regarded trainers in our industry. She has worked with well over 100 ad agencies of all types and sizes, including McCann Worldwide, Ogilvy, JWT, Publicis and Razorfish, the Asociación Mexicana de Agencias de Publicidad and the Institute of Canadian Advertising.



Single Registrant: $149
Full Conference Room: $349*
Unlimited Individual Access for the Agency: $999**

Single Registration: $259
Full Conference Room: $699*
Unlimited Access for the Company: $1299**

* Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.

** Unlimited Access gives each employee the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.

A cancellation fee of $25 will be applied to any cancellation.

Please contact webinar@aaaa.org | 212-850-0750