The 4A’s Programmatic Workshop is powered by Quantcast’s Real-time Advertising Academy, and was developed specifically to educate 4A's members on the critical components within the ever-evolving world of programmatic.
The workshop is a two-hour session that includes a deep dive into the media ecosystem, an explanation of different programmatic models and the importance and role of data. They will be held throughout the year in regional sessions to be offered to groups of member agencies in key cities or individual member trainings at agency offices.
Quantcast is a technology company, founded in 2006. They are a global leader in applying the power of Big Data to digital and mobile advertising. For more information about Real-time Advertising Academy click here