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Get In The Digital Game | Digital 101

July 15 - 16, 2014
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Connect with us. eventhelp@aaaa.org OR call: 212-682-2500.

Do you rely on the digital experts in your business to help you when you speak with clients?  Are there gaps in your knowledge that make you feel exposed?

Can you explain how digital marketing works as simply as you can explain how TV works? Has a digital expert ever said ‘you don’t get it’?

If you’ve ever lacked confidence to speak up during a digital discussion or have been told that you “just don’t get it,” this intensive two-day course will bring you up to an actionable 101 level across the spectrum of today’s digital requirements.

Get a firm foundation in digital marketing from social to search, measurement to mobile, and display-to-digital strategy.

Gain a comprehensive knowledge of the digital world in a fast and agency-focused fashion.

By the end of this course you will understand the basic principles of digital marketing that apply to today’s agency, across key digital marketing disciplines like social, search and mobile marketing.

Attendees learn how to work effectively with the digital team, understand what they do and how it fits in, and be able to explain how digital integrates into marketing programs to their client. This is your first essential step to being a modern marketing communications professional.

Knowing these basic moving parts will enable you to really develop your skills on the job rather than let the digitally savvy run ahead without you.

You will learn:
  • The impact of technology on consumers 
  • The new customer journey & how it changes buying behavior 
  • Introduction to digital strategy 
  • The role of platforms and answers to the question ‘why’ are we doing this? 
  • The new advertising landscape, what it means, & why data is important 
  • Why search & intentional marketing is essential 
  • Key digital tools & how you can use them to generate insights, inform campaigns and develop a basic digital brand health dashboard
  • How Social is used to create & drive engagement with consumers 
  • An overview of the core digital marketing disciplines: 
  • Search marketing 
  • Social media marketing 
  • Digital display advertising 
  • Mobile marketing 
  • Measurement& Optimization.

Who Should Attend

All agency staff who wants a solid foundation, or need to fill in the gaps in their digital knowledge as digital relates to advertising agencies. This course is for everyone from CEO’s to new recruits.

About Your Seminar Leader

Nick New began his career in brand management at Colgate-Palmolive in 1996, working in UK, Europe & the USA on product marketing, manufacturing, & research. From there he branched out to a number of agency roles across sales promotion, creative and early day experiential agencies.

Nick then joined Time Warner/IPC Media where, as Head of Marketing, he drove the expansion of media brands across digital platforms, bridging the time before MySpace emerged to when a seventh of the world’s population has a Facebook account.

He then became the Sales & Marketing Director for a digital production agency building ecommerce solutions for such artists as Oasis, Arctic Monkeys, Metallica & Adele. Joining Universal Music Group as ecommerce Marketing Director, Nick spearheaded a multi-million dollar investment to build full service direct to consumer solution for the world’s biggest record company, working on artists including Lady Gaga, Justin Bieber, Rolling Stones, and Taylor Swift & Arcade Fire.

He has extensive experience of working in industries disrupted by technology, and the realities of evolving consumers, advertisers and business models to new platforms.

Nick currently serves as Managing Director for The Knowledge Engineers, North America and trains some of their flagship clients.

The Knowledge Engineers is the global leader in digital knowledge and practical digital skills training for agencies and client side marketers. Regional offices in New York, London, Sao Paulo and Singapore employ a team of over 60 digital marketing experts delivering training in over 30 countries.

Two-Day Seminar Schedule
8:30 AM - Registration and Continental Breakfast (included in registration fee)
9:00 AM - Seminar begins
12–1 PM - Lunch (included in registration fee)
5:00 PM  - Seminar concludes (approximately)

Adobe  Download Program Agenda

Event Location
1065 Avenue of the Americas, 16th Floor
(Enter at either 111 W 40th Street or 110 W 41st Street)
New York, NY 10018
(212) 682-2500

Registration is open to both 4A's members and non 4A's members.

Two-Day Registration Fee
$525 per person, 4A’s members
$750 per person, Non 4A’s members

How to Register
Go to www.aaaa.org
1) Login to the 4A’s Web site using your company email address
2) If you do not have an account on the 4A’s Web site, create an account using your company email address
3) Click the “Events” link then “All Upcoming Events” on the 4A’s homepage
4) Locate desired event and register.

Cancellation Policy
Excluding a $50 processing fee, refunds will be granted only if requests for cancellation are received by 4A’s in writing by Wednesday, July 9, 2014. No refunds will be allowed after this date; substitutions will be allowed provided arrangements are made with 4A’s.


 Contact Cecilia Graham at 212-850-0756 or cecilia@aaaa.org
Programming: Contact Bob Linden at 212-850-0750 or bobl@aaaa.org