Most of today’s leading
brands have a social presence but far too many are struggling to prove ROI. Return
on investment ranks as one of the top objectives for clients and agencies
alike. Measuring participation, action and placing value on loyalty are all
debates that continue to echo across supplier webinars and marketing
On June 5 join social media
professional Nick New, managing director, The Knowledge Engineers, for ideas on
developing and creating measurable engagement.
“Get me 500,000 fans for my Facebook page” is an all too common media
objective. But numbers without metrics are useless, and with more and more
touch points there is an ever-growing need to match effort to outcome.
B2C & B2B communications have
fundamentally changed, and social media is now an essential component of most
marketing solutions. Google’s Zero Moment of Truth research tells us the
average number of sources U.S. consumers consulted in making decisions rose
from 5.3 in 2010 to 10.4. And this continues to be driven by the rising number
of social and mobile content experiences consumers are exposed to every day.
Key themes in how
to approach measurement in social
Who should attend?
This is an ideal webinar for
account/client management and strategy/planning teams who want to drive best
practice in social media measurement for their agency and clients.
About Your Webinar Leader
Nick is the Managing Director for The Knowledge Engineers and
trains many flagship clients. The Knowledge Engineers is the global
leader in digital knowledge and practical digital skills training for agencies
and client side marketers.
Single Registrant: $99
Full Conference Room: $349*
Unlimited Individual Access for the Agency: $999**
Single Registration: $199
Full Conference Room: $699*
Unlimited Access for the Company: $1499**
*Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.
**Unlimited Access gives all employees the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.
A cancellation fee of $25 will be applied to any cancellations.
Please contact Maya Nachi at the 4A's. email@example.com | 212-850-0754