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Digital Project Management: Tips on How to Do It Better

April 24, 2014
1 - 2:15 PM EDT
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1 - 2:15 PM

Have you ever had a project delivered past deadline and over-budget? “BDA” (Before Digital Age), the client could bang on the desk and we’d say “OK, we’ll get it done”. Today, we can yell at our computers all we want, but that doesn’t help things move.

Consider that only a few years ago, more than 32% of digital projects failed to achieve their goals, and around 44% were past deadline and over budget. In the agency world this means your profitable client work has become seriously unprofitable.

Getting digital projects right isn’t just the responsibility of the project manager— it’s everybody’s job. It doesn’t matter that account management usually manages all the briefing and change processes with the client, or that creative teams interpret the requirements. Getting it right means everybody has to understand the processes of digital projects. And that means you have to adapt to new project management processes. 

On April 24, Nick New, Managing Director, The Knowledge Engineers, will make sure you get the tools you need to get your projects to run smoother, on time and on budget.

Attend this Webinar and get some really useful hints and tips that will make a difference and help you avoid some of the pitfalls that make projects go wrong.


•           Using a discovery phase to make sure you do it right first time

•           Tips on managing requirements

•           Workflows, scrums and stealing from agile processes

•           The seven steps of documentation you need to get right

•           How to estimate time in developing a project plan

•           Common digital project pitfalls and how to avoid them

•           Testing and go-live processes that can help drive success.


Who Should Attend?

This Webinar is ideal for all agency staff involved in delivering projects and managing clients, producers, creative and projects that include digital deliverable.

"Digital Project Management: Tips on How to Do It Better" will be held on April 24 at 1 PM (EDT) and is open to 4As members and non-members.




Single Registrant: $99
Full Conference Room: $349*
Unlimited Individual Access for the Agency: $999**


Single Registration: $199
Full Conference Room: $699*
Unlimited Access for the Company: $1499**

*Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.

**Unlimited Access gives all employees the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.


A cancellation fee of $25 will be applied to any cancellations.


Please contact Maya Nachi at the 4A's. mnachi@aaaa.org | 212-850-0754