Since Google launched in 1997 it has evolved into one of the most important ways of reaching consumers. While writing great copy has always been an art-form, it too has evolved. Now there is more science involved in the crafting of content for search engines. Writers not only have to consider how their words resonate with the general consumer, but also how their words perform in search engines.
Are you confident that you are using the right words and phrases that will capture attention? Do you know where to place key words and how often to repeat them? It’s not rocket science, but it is an essential tool in the modern creative armory.
Register today to attend this February 20th Webinar, which will give you all the tips you need to be sure that you write winning copy for SEO.
The session will cover the key principles you need to know in order to improve your copy for SEO:
- Why write for SEO?
- How search engines work
- Keywords and phrases
- Using Google tools to identify keywords
- Matching copy to inbound marketing goals
- Proximity and maximizing page structure
- Measurement and Optimization.
Who should attend?
This Webinar is a must for copywriters, creative directors, PR team, eCommerce teams and anybody wanting to better understand how to maximize copy online.
This Webinar will be led by Nick New & Josepf Haslam.
Nick is Managing Director of The Knowledge Engineers and has been training agencies around the world in digital skills for the past 3 years. Josepf Haslam is one of the top trainers for The Knowledge Engineers and has in the past, owned and operated a search consultancy. He brings many years of both client and agency side experience with a wealth of relevant technical knowledge.