Event Info

2014 Dallas Institute of Advanced Advertising Studies

IAAS Classes
March 19 - June 4, 2014
Various locations: Dallas
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This year's client | JCPenney

Think of every iconic ad campaign you can recall. Behind each of them is remarkable consumer insight, brilliant and keenly strategic creative ideas, and beautiful execution delivered at the most critical touch points in consumers' lives. And most importantly, in order to accomplish all this, there is solid trust between the client and the agency. How does all that happen? Who are the players? Where do you learn trust? How can you develop and sell the best insights, the brightest creative, the most innovative message delivery? The Dallas 4A's IAAS is committed to helping young advertising professionals in the DFW marketplace grab hold of excellence and take it back to their agencies and their clients.
For more than 40 years, the 4A's Institute of Advanced Advertising Studies (IAAS) program has been training the best and the brightest in the business.
The course runs from March 19 through June 11, 2014, culminating with a team presentation to JCPenney's representatives and a panel of industry professionals. Graduation is June 11.

Who Should Attend?
The Institute is designed for junior professionals with one to five years experience. The program is beneficial to all agency disciplines.

How Does the IAAS Benefit Your Agency?
After graduating from the Institute, your people will return to work with a better sense of the big picture, an enhanced ability to work in a team environment and a renewed passion for doing excellent work. The purpose of the IAAS is to provide exceptional junior staff with the chance to jump-start their careers and increase their contribution to their agencies. It is an efficient, cost-effective training program.

The Cost
4A's members: The 4A's members cost for the 2014 IAAS program is $1,250 per person; the price for non 4A's members is $1,500 per person.

The registration deadline for the 4A's Dallas IAAS is Tuesday, March 18, 2014.  Registration is via ONLINE REGISTRATION ONLY. To register, click the appropriate register button shown below.
Course location will rotate through different Dallas agencies so that students experience the range of environments across the city.

We hope you’ll make this investment in your agency by registering your best and brightest. Working in tandem with the JCPenney  provides an incredible opportunity.


Registration: Contact Cecilia Graham at 212-850-0756 or cecilia@aaaa.org
Programming/Logistics: Contact Patricia Alvey, IAAS Director at palvey@mail.smu.edu