“I was in a four-hour client meeting on Salesforce.com, and I didn’t have a CLUE what they were talking about, so I just kept my mouth shut."
Customer relationship management (CRM) applications have revolutionized your clients' sales and marketing departments and changed the definitions of both functions. Do you feel confident in your understanding of this tool to add value to any discussion? After all, just over 60% of agencies use a CRM application for their own sales and marketing efforts, yet many underutilize it as simply a large, expensive telephone directory.
For agencies, particularly those with clients in B2B, health care, not-for-profit and large-ticket consumer items, ignorance of CRM can compromise the company’s viability. The good news is that although the CRM land grab is well underway, there’s still time to get up to speed.
On January 30, join agency business development consultant Blair Enns who will explain the fast-moving trends behind the rise of the CRM application and the implications of these trends to your clients' businesses and your firm's business development efforts and service offerings, including many ways you can profit from them. Blair will also make some bold predictions on the players that will survive the CRM shake-out and other changes coming to the landscape in the near future.
Who Should Attend
This Webinar looks at the subject of CRM from a business-planning and development perspective, rather than a technical one. While it may be of interest to some IT professionals it's targeted to senior management and those in business development, account management and finance.
About the Presenter
Blair Enns is a business development advisor to creative firms worldwide and the author of The Win Without Pitching Manifesto (Rockbench, 2010). Prior to launching his consulting practice in 2001, Enns worked in account management and business development for some of the world’s largest advertising agencies and some of its smallest design firms.
“CRM: Opportunities for Agencies” will be held on January 30 at 1 PM (EST) and is open to 4As members and non-members.
Single Registrant: $99
Conference Room: $349*
Unlimited Individual Access for the Agency: $999**
Single Registrant: $199
Conference Room: $699*
Unlimited Individual Access for the Agency: $1499**
*Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.
**Unlimited Access gives all employees the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.
A cancellation fee of $25 will be applied to any cancellations.
Please contact Maya Nachi at the 4A's. firstname.lastname@example.org | 212-850-0754
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