| VMLY&R/Chicago | Phone (312) 596-3000 |
| Suite 1600 | Fax (312) 596-3130 |
| 233 N. Michigan Avenue | URL www.yr.com |
| Chicago, IL 60601-5519 | Contact Kary McIlwain |
| E-mail kary.mcilwain@y.com |
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In 1923, Ray Rubicam founded Y&R on the premise that in every way we needed to“Resist the Usual.” It was how the agency approached every challenge it was presentedby a client. How we created ideas. How we worked. How we hired people. It was ingrained into the agency’s culture.
At Y&R Chicago, we built an agency around Resisting the Usual. We resist the
bureaucracy of a large agency. We resist the lack of structure and resources oftenassociated with a small shop. While we are a midsized agency, we actually have the idealcombination of a small agency with big resources. Our size and creativity allow us to benimble and agile while leveraging the global reach and deep resources of our network.
And as we pursue excellence and success, we have created a uniquely distinctiveMidwestern creative culture—one that we call “passion without pretense.” We at Y&RChicago believe that world-class creativity and humility aren’t mutually exclusive. Creativeideas come from a personal engagement with the product, and the best work evolves from fact-based strategies. |
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