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The Richards Group, Inc.

The Richards Group, Inc.Phone (214) 891-5700
2801 N. Central ExpresswayFax (214) 265-2933
Suite 100URL
Dallas, TX 75204-3663Contact Klaire Hensley
Privately Held
The Richards Group became a full-service advertising agency just 43 years ago. We are now the largest independent agency in America (with billings just north of $1.4 billion). We are not for sale. Not now. Not ever.

With no investors, shareholders, or partners to answer to, we’re never diverted from our focus on our work, our clients, and our people (and at last count, we had 752 of those).

We exist to endear brands to people. We believe that a brand is a promise and that this promise should be expressed consistently at every point of contact to maximize a brand’s clarity, relevance, and power.

It should come as no surprise, then, that we have built the holistic capabilities necessary to build brands through all forms of communication at any point of contact.

Core Brand Strategy Development

Our proprietary discipline called Spherical® branding builds conviction and consistent execution around a core brand idea.


Fully integrated expertise specializing in digital strategy; business analysis; user experience architecture; interface design; agile development; mobile app development and platforms; social media management; digital media planning, buying, and ROI optimization; search engine marketing; multimedia and cross-platform development; e-commerce implementations; e-CRM and data-driven solutions; and emerging media.

Social Media

Holistic social media practice that includes social media strategy, social listening and reputation management, influencer outreach, community engagement, paid social media, app development, social media management platforms, and reporting/analytics suites.

Mobile Marketing

Strategic and technical consulting, CMS-powered platform development, SDK integrations, audience engagement via push and mobile ad solutions, audience segmentation and targeting via location-based (geolocation) and behavior-based solutions, app store strategies and promotion, digital wallets, and mobile commerce implementations.

Hispanic Marketing

Customized marketing mix to meet the unique needs of Hispanic consumers. Includes strategic planning, consumer research, graphic design, digital communications, advertising, sales promotion, direct marketing, and media planning.

Promotion and Experiential Marketing

Integrated programs for consumer and trade. Concept through execution of promotional platforms, point-of-sale/visual merchandising, experiential branding, event and trade show marketing, and product launches.

Relationship Marketing

Actionable marketing strategies, delivering and implementing direct response and loyalty solutions that are knowledge-driven, metrics-driven, and results-driven.

Analytics and Database Marketing

Integrated customer data solutions including data management, database architecture and development, business intelligence, and analytics. We support customer relationship management, loyalty, and return-on-investment analysis across digital and traditional marketing channels.

As the market evolves and we see a client need that we can build an area of expertise around, we start a practice under the same roof that houses all our other branding disciplines.