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Helen Miranda
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helen@aaaa.org

MindShare

AGENCY CONTACT INFORMATION
MindSharePhone (212) 297-7000
3 World Trade CenterFax (212) 297-8888
175 Greenwich StURL www.mindshareworld.com/usa
New York, NY 10007Contact Alex Marshall
E-mail alex.marshall@mindshareworld.com
AGENCY OWNERSHIP
AGENCY DESCRIPTION
Mindshare was founded in 1997 and is wholly owned by WPP, the world’s largest communications network. Mindshare has been recognized as Campaign’s US Agency Of The Year 2021, Bing’s Agency Partner Of The Year 2021 and Media Post’s US Media Agency Of The Year 2021. Mindshare is driven by over 9,000 employees worldwide, working on clients such as Facebook, Nike, Unilever, Dominos and Dyson and much more. Mindshare’s approach focuses on Good Growth, which focuses brands investment around areas which deliver long term sustainable growth. This approach is designed to partner and adapt in the platform age with key publishers. This is due to publishers such as Facebook, Google and Amazon increasingly accounting for an increasingly larger share of media dollars each year.

We are a team of people with an innate understanding of advertising, who are bound together by our passion for media. We leverage that passion and understanding to deliver market share good growth for clients. We do this through a Precisely Human approach to media, which focuses our media approach on the balance between accuracy and empathy. Understanding people, what motivates them, what inspires them and how they feel is the key to driving successful brand connections. By marrying rational and behavioral data with human emotions, we’re getting faster learning and more impactful outcomes. Our approach to driving growth, “Precisely Human” is a constant reminder that there’s a real person behind the numbers.

To deliver good growth takes a team of people who invest in each other's success, people who:

• Are radically honest, with a high “Authenticity Quotient”
• Have curiosity and a competitive spirit, what we call our “Passion Quotient”
• Are team players and adaptable, displaying high “Emotional Quotient”

As a team, we bring authenticity, passion, and emotion to everything we do.