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Helen Miranda
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RineyPhone (415) 293-2001
2001 The EmbarcaderoFax (415) 293-2628
San Francisco, CA 94133-5200URL www.hrp.com
Contact Eric Dunn
E-mail @hrp.com
Holding Company
We create ideas that change category conversation in favor of our clients’ brands.

For 24 Hour Fitness, we changed the conversation from hard-bodies to real people and real motivations.

For AAA, we’re changing the conversation from a card for emergencies to the card you use every day.

For SanDisk, we're changing the conversation from a digital storage device to the heart of your digital life.

And for U.S. Cellular, we’re changing the conversation from technology to humanity.

In every case, we solved a business problem by taking what is authentic about a brand—its inherent drama, its soul—and amplifying its importance in the category discussion. This approach has helped us turn challenger brands into category leaders and helped leaders stay that way. By changing the category conversation, we turn our clients’ strengths into their competitors’ weaknesses.