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Proper Villains

Proper VillainsPhone (617) 721-7749
407 Broome StreetURL propervillains.agency/
#6RContact Meghan Gardner
New York, NY 10013E-mail meghan@propervillains.agency
Privately Held
Woman Owned
(A woman-owned business is a proprietorship, partnership, corporation or joint venture that is 51% owned, operated and controlled by one or more women.)
Proper Villains is a full-service boutique agency working with brands that demand lasting power and fierce beauty.

Our clients demand strategically driven, obsessively crafted, relentlessly innovative, and meticulously executed programs that elevate brand value, engage consumers, and drive business success.

Data drives insights, insights drive strategy, and strategy is at the heart of every successful brand; we forge strategy, creative, communications, media, and technology into business solutions that deliver transformative brand experiences.

Proper Villains offers services that span four key disciplines:

Creative: Design, Branding and Advertising
Communications: PR and Social
Media: Strategy, Media Buying, and Analytics
Technology: Development and Integration

Strategy is what unifies our approach across all disciplines. Individually, we each lack the gene that lets some launch marketing campaigns that aren’t rooted in business objectives. Collectively, we all create programs that support our clients’ long-term goals. It’s just the right way to work.