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Helen Miranda
4A's Agency Search Liason


VarsityPhone (717) 652-1277
532 N Front StreetFax (717) 652-1477
Suite 200URL
Wormleysburg, PA 17043Contact John Bassounas
Privately Held
There's a new wrinkle in mature marketing.

The swiftly expanding 55+ crowd is, after all, a colorful bunch. They're diverse. They're robust. And they're exploring new life stages with energy, curiosity and enthusiasm.

At Varsity, we've had plenty of experience in the subtler shades of mature marketing. With dozens of successful case studies in positioning everything from dental floss to pain relief and from assisted living facilities to continuing care retirement communities. At all stages of development, from initial launch to expansion of existing properties. In locations ranging from Seattle to New Jersey to Toronto.

We also boast a track record of incisive branding strategies for consumer products and services aimed specifically at mature audiences. And the diversity of our staff runs the gamut from research experts who've spent decades learning exactly what makes your target tick to marketing professionals who've worked at retirement communities and understand them from the inside out.

All of which is well and good. But best of all is that, despite our wealth of experience, we provide an innovative and fresh perspective on each and every project. Which means that your message is just about anything but gray.