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Helen Miranda
4A's Agency Search Liason
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McKinney/New York

AGENCY CONTACT INFORMATION
McKinney/New YorkPhone (646) 380-5800
ManhattanURL mckinney.com
New York, NY 10013Contact Bill Mattis
E-mail bill.mattis@mckinney.com
AGENCY OWNERSHIP
Holding Company
AGENCY DESCRIPTION
We start with a very simple philosophy. People care more about themselves than they care about brands. And they tend to pick categories before they choose brands. So, for a brand to achieve its full potential, it has to connect with what brings people to the category in the first place.

When we create a brand experience that exceeds category expectations, you win.

We get there through a rigorous approach that starts with clarity about the real challenge that marketing can address and stays focused on measurement and continuous improvement.

McKinney offers unmatched odds helping our clients achieve extraordinary results. Since 2003, McKinney has dominated the Effie Awards, the world’s preeminent recognition of communications-driven business success, helping 25 clients across 24 categories win Effie recognition 99 times. McKinney ranks 9th of 309 agencies for Effies won over this time period.