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RTC Relationship Marketing

RTC Relationship MarketingPhone (202) 625-2111
1055 Thomas Jefferson Street NWFax (202) 424-7900
Suite 200URL
Washington, DC 20007-5256Contact Anne Wolek
Holding Company
Relationship Marketing is the art of forging ongoing relationships between customers and brands. We do that by creating a dialogue—a meaningful exchange that both empowers the customer and enables the marketer to meet individual needs.
We align activities around business needs: We help clients acquire customers by building an emotional connection informed by potential value; we retain and fortify those relationships to increase monetary value on behalf of the brand and establish a strong emotional commitment on behalf of the individual. We do this by marrying data—the observable actions and attributes of people—with insights: the feelings and attitudes that spur action.
Relationship Marketing leverages personal relevance to build brands, build trust and build business. It’s more than just what we do at our agency—it defines how we think, organize and act.