4A's Talent@2030 2015

Annual Meeting
September 29 - 30, 2015
New YorkNY 10017
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One of the oldest clichés about the advertising business is that an agency’s greatest assets “go down the elevator every night.”
It’s true. Exceptionally talented people make up the heart of every great agency, yet attracting and retaining top talent is one of the biggest challenges agencies big and small continue to face.
The fact is, many agencies' talent acquisition and retention practices are outmatched compared to other industries we compete with for great talent. It’s time to change the game and develop radically new strategies that will enable advertising to become an industry of choice for the best and brightest talent.
In 2014, the 4A’s launched an industry-wide initiative designed to examine the current state of strategic talent management and ignite a talent-obsessed movement that drives agency sustainability and long-term growth.
The movement will continue. TALENT@2030: THE BUSINESS of PEOPLE and CULTURE will take place again in 2015 on Tuesday, September 29th and Wednesday, September 30th. The goal of the event is to engage industry leaders and experts in a bold, substantive and candid dialogue about the state of talent in our industry and envision solutions for the future.
To engage industry leaders and their clients in a bold and comprehensive dialogue about the current state of talent in our industry.
CEOs will discuss the type of talent that the industry must attract in order to properly service clients and maintain the relevance/viability of our industry. Typically, our C-Suite leaders speak broadly about challenges sourcing “the right” talent. Initial sessions at the conference will seek to define the criteria for “the right talent” and what CEOs are prepared to change organizationally or culturally to attract the talent that we need.
To allow industry Talent/HR leaders to leverage the conversations noted above to effectively initiate, deploy or transform their organizations in a manner that is specifically aligned with the interests and values of their CEOs.
To provide our Talent/HR executives an opportunity to gain best/smart practice insights, ideas and inspiration from talent optimization experts.
To firmly establish the conference as an effective skill-building initiative for the members of our community responsible for people and culture.
Talent@2030 is about fostering open dialogue among attendees. This is not a recruitment event.

730 Third Ave (bet 45th and 46th)
New York, NY 10017

There is no designated hotel for Talent@2030. Please make your reservations at your preferred hotel.

Member Rates 
Regular Rate: $695
Non-Member Rates
Regular Rate: $749 
Special Rate for Vendors and Suppliers: $1,000 
Cancellation Policy:
There is a $100 cancellation fee for any cancellations. There are no refunds on cancellations after September 8, 2015. Substitutions are permitted. All cancellations and substitutions must be sent via email to Troy Starwalt (tstarwalt@aaaa.org).
Programming: Singleton Beato - sbeato@aaaa.org
Logistics & Registration - Jennifer Falik Rains | jfrains@aaaa.org
Sponsorships - Brenda Major | bmajor@aaaa.org