Event Info

Your Agency’s Place In The Age Of Specialization

Webinar
October 9, 2015
1 - 2 PM EDT
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The event has completed.

Original Date September 24. Rescheduled Date October 9. Online Registration Now Available! 
 
The average national marketer now has close to 20 agencies. This has profound implications for an industry built on a “full-service” model, because today’s smart clients aren’t buying full service; they’re buying specialized knowledge and expertise. It’s actually possible to be more profitable – and have more satisfied clients – by focusing the services you offer and the markets you serve.
 
On October 9, 2015, agency positioning expert Tim Williams will walk through the main models marketers use to work with agencies today and will help your firm understand which model works best for you – and how to optimize your business strategy to attract better clients.
 
What You Can Expect from This Webinar: 
 
This webinar will help agency professionals gain a deeper understanding of what today’s clients are really buying (the answer isn’t “full service”) and fine-tune their offerings to deliver best-in-class services to bigger and better brands.
 
Who Should Attend?
 
The content of this webinar is designed especially for leaders, managers and senior executives of advertising agencies and marketing communications firms of all types.
 
About Your Webinar Leader:
 
Tim Williams is founder of Ignition Consulting Group, a leading U.S.-based consultancy devoted to helping marketing communications firms create more value for their clients. Tim is a noted author, international speaker and presenter for industry associations, agency networks and business conferences worldwide.
  
Pricing

Member

Single Registrant: $129
Full Conference Room: $349*
Unlimited Individual Access for the Agency: $999**

Non-Member
Single Registration: $239
Full Conference Room: $699*
Unlimited Access for the Company: $1499**

* Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.

** Unlimited Access gives each employee the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.

Cancellations
A cancellation fee of $25 will be applied to any cancellation.

Questions?
Please contact webinar@aaaa.org | 212-850-0750