An Evening with Rishad Tobaccowala
Hosted by the 4A’s Atlanta Council
Thursday, October 8, 2015
7 pm to 9 pm (Cocktails at 6 pm)
King Plow Arts Center
The 4A’s Atlanta Council Board of Governors cordially invites you to join us for cocktails and dinner with special guest Rishad Tobaccowala, Chief Strategist and Member of the Directoire+, Publicis Groupe.
Our industry is more than a decade into the “digital revolution,” but despite some cross-fertilization of service offerings by traditional and digital agencies there is still considerable uncertainty about the array of services an agency can reasonably and profitably offer to clients. The prior trend toward specialized services seems to be shifting back to more integrated services (based on insights from major marketers like P&G and Mondelēz). Yet, this is happening in an environment where agencies are being squeezed on profitability and are finding it challenging to invest in new services or capabilities (and even finding it difficult to payoff prior investments).
So, the question is: What have we learned over the past 10–15 years––and what can we expect in the next decade that can give agency leaders a clearer vision on how to manage their agencies? Has the crystal ball gotten any clearer, and if so, what are the key things on which agency leaders should be focused?
Rishad Tobaccowala is Chief Strategist and member of the Directoire+ of Publicis Groupe, the world’s third largest communications group. Most recently, he was Chairman of DigitasLBi and Razorfish, two global firms owned by Publicis Groupe focused on marketing and business transformation. Rishad previously served as the Chief Strategy and Innovation officer of VivaKi, a global leader in digital advertising solutions. He has 33 years of experience in marketing and has worked, helped grow, founded/co-founded or incubated for a variety of companies including Leo Burnett, Starcom, SMG Next, Starcom IP, Giant Step, Play and Denuo. He is also Chairman of The Tobaccowala Foundation, which helps 10,000 people in India access better education and healthcare. BusinessWeek named Rishad a top business leader for his pioneering innovation, and TIME magazine dubbed him one of five “Marketing Innovators.” He holds a BS in Mathematics and Economics from the University of Bombay, and an MBA in Marketing and Finance from the Booth School of Business at The University of Chicago.
The cost of the program is $125 per person or $1000 for a table of 8.
Reserve your spot now
We look forward to seeing you on October 8!
The annual Senior Management Dinner is sponsored by the 4A's Atlanta Council Board of Governors:
•Bob Morrison, Council Chairman, The Morrison •Agency, Inc.
•Pam Piligian, Council Vice Chair, Fitzgerald & Co
•Pam Alvord, Ogilvy Atlanta
•Peter Bunarek, BBDO Atlanta
•Mary Margaret Connell, JWT Atlanta
•Chris Edmondson, VML Atlanta
•Rich Fabritius, Brunner
•JT Hroncich, Capitol Media Solutions
•Lisa Huggins, Eric Mower and Associates
•Sarah Lattimer, Lattimer Communications
•Jeff Peters, Doner Atlanta
•Steve Swanson, Moxie
•Sal Kibler, Atlanta Council IAAS Director
•Gregory Walker, 4A's