Driving Social Media ROI--Rules of the Road

November 23, 2015
1 - 2 PM EST
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While most of today’s leading brands have a social presence, far too many are struggling to prove ROI. Return on investment ranks as one of the top objectives for both clients and agencies. Measuring participation, action and placing value on loyalty are debates that continue to echo across supplier webinars and marketing conferences.
On November 23, join social media professional Nick New, managing director, The Knowledge Engineers, for ideas on developing and creating measurable engagement.
“Get me 500,000 fans for my Facebook page,” is an all too common media objective. But numbers without metrics are useless, and with more and more touch points there is an ever-growing need to match effort to outcome.
As B2C & B2B communications have fundamentally changed, social media is now an essential component of most marketing solutions. Google’s Zero Moment of Truth research tells us the average number of sources U.S. consumers consulted in making decisions rose from 5.3 in 2010 to 10.4 in 2011. And this number continues to be driven by the rising number of social and mobile content experiences consumers are exposed to every day. Consumers check their phones hundreds of times a day, and mobile moments are key to capturing their hearts, minds and dollars.
  • Key themes in how to approach measurement in social media
  • How to build a value chain that maps to business outcomes
  • How some of the world’s leading brands are measuring social media
  • Developing a measurement framework for social media
  • Practical tips and checklists for delivering ROI measures for your client.
Who Should Attend?
This is an ideal webinar for account/client management and strategy/planning teams who want to drive best practice in social media measurement for their agency and clients.
About Your Webinar Leader:
Nick New is the Managing Director for The Knowledge Engineers, the global leader in digital knowledge and practical digital skills training for agencies and client-side marketers, crafting online and face-to-face solutions for today’s digital talent revolution. As Global Content & Platforms Director, he trains many flagship clients, from world leading brands like Google and HP to the world’s best agencies, both large and small.
Single Registrant: $129
Full Conference Room: $349*
Unlimited Individual Access for the Agency: $999**

Single Registration: $239
Full Conference Room: $699*
Unlimited Access for the Company: $1499**

* Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.

** Unlimited Access gives each employee the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.

A cancellation fee of $25 will be applied to any cancellation.

Please contact webinar@aaaa.org | 212-850-0750