Event Info

How to Negotiate: Budgets, Deadlines, Scopes and Other Tough Topics with Clients

Webinar
February 11, 2016
1 - 2 PM EST
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In today’s fast-paced, project-based world, there’s no time for missteps or client miscommunication. With that in mind, account managers and team leaders must know how to navigate potentially difficult conversations when discussing budgets, fees, deadlines, project deliverables, success metrics, etc. These skills become particularly important when your firm is one of several agency partners working together on behalf of a common client––and you find yourself operating among multiple parties who may have competing interests.
 
On February 11, join Gary Duke, Partner & Chief Talent Officer, Wild Blue Yonder, for an illuminating webinar in which you’ll learn how to navigate potentially uncomfortable conversations, while keeping both the client’s and agency’s best interests in mind.
 
At the end of the webinar, you’ll know how to:
  • Plan for and maintain a productive and positive dialogue
  • Recognize and leverage the five conflict-management modes 
  • Size up the opposing perspective and gain insights into the motives and behaviors behind it
  • Anticipate and proactively address client objections 
  • Navigate generational, gender, cultural and other personal differences
  • Avoid fostering an “Us vs. Them” perspective
Who Should Attend?
 
Account managers, team technical leads, and anyone who is client-facing and has to navigate potentially difficult client conversations.
 
About Your Webinar Leader:
 
Gary Duke is Partner & Chief Talent Officer at Wild Blue Yonder, where he designs and leads training programs for creative companies looking to enhance the leadership, creative thinking, strategic and communication skills of their employees. He applies his 25+ years of ad agency and client-side experience to every training session, infusing learning theory with practical real world knowledge — and more than a few hair-raising stories along the way.
 
Gary and Sheila Campbell, his Wild Blue Yonder business partner, work with many of the industry’s top global agencies, including Havas Worldwide, JWT, the Martin Agency, McCann, Ogilvy, Publicis, Razorfish, and Y&R––as well as some of the world’s leading consumer brands, including Coca Cola, Marriott and National Geographic.
  
Pricing

Member

Single Registrant: $149
Full Conference Room: $349*
Unlimited Individual Access for the Agency: $999**

Non-Member
Single Registration: $259
Full Conference Room: $699*
Unlimited Access for the Company: $1299**

* Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.

** Unlimited Access gives each employee the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.

Cancellations
A cancellation fee of $25 will be applied to any cancellation.

Questions?
Please contact webinar@aaaa.org | 212-850-0750