Agency2020: Agency of the Future, Chicago

November 18, 2015
8:30 AM - 4:30 PM CST
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The sign of a highly successful enterprise is its willingness to move beyond methods that are currently working well with the expectation of discovering something even better. Advertising agency restructuring represents a continuum of alternatives for improving operational effectiveness and personnel productivity.
Where is Your Agency?
Breathing & Afraid
33% of US agencies recently polled consider themselves barely alive and thereby afraid to take any action. For these agencies, the Agency of the Future seminar is an important chance to change business strategies and perhaps adopt another point of view. For the “breathing & afraid,” the Agency of the Future seminar represents a strategic necessity for survival.       
Cautious & Deciding
These agencies in the middle are generally optimistic about 2016 and are deciding how to take advantage of the opportunities they see opening up. They’re cautious but want to move ahead.  For these agencies, the Agency of the Future seminar is a way to review many new management options in the areas of growth, retention, systems, and account service. For the “cautious & deciding,” the Agency of the Future seminar is about learning new tactics to start moving.      
Bullish & Prospering
33% of agencies polled consider themselves very bullish about their future and the conditions they see around them. Their business plans are working well. For the “bullish & prospering,” the Agency of the Future seminar is a place to tune up what they are already doing well, enabling them to move ahead faster.    
A recent poll among agency leaders nationwide showed clearly the strong fault lines running through the industry. Agencies are divided almost equally into three groups. Put yourself into one of the groups above and then see why the Agency of the Future seminar makes such good sense.

The Agency of the Future seminar is a showcase on agency growth, operations, leadership, and structure. 
The Agency of the Future seminar is not about theory. It’s about definable action you can take today to improve your chances to grow. It will shift the way you handle clients and show you new ways to inspire better performance out of your agency. 
Economics of the Future Agency
Issue Identification and Prioritization
HiPAM Model – High Performance Agency Model
Keys to Successful Change
Critical Success Factors
How to Get Started

“There’s a new, smarter way to run an agency these days – and we lay it all out at the seminar.”  Bob Sanders

About Your Seminar Leader
Bob Sanders, president of Sanders Consulting Group, directs all program and practice development and consults with many agencies on major new business presentations and developing client retention programs. Bob’s experience includes extensive long-term consulting and service engagements with many multinational agencies around the world, such as FCB, Leo Burnett, Y&R and JWT; national agencies such as MARC USA and Lawrence & Schiller; regional agencies such as Sullivan, Higdon & Sink, The Star Group and Crosby Marketing Communications; and a wide range of specialized agencies and design and consulting organizations such as Buzzhoney, Genedge and Golin Public Relations.

Who Should Attend
The advanced content in this seminar is for senior agency professionals only. This includes experienced team leaders, department heads, functional supervisors, and all levels of agency management and leadership.

Seminar Schedule
8:30 AM                 Registration and Continental Breakfast (included in registration fee)
9:00 AM                 Seminar Begins
Noon – 1:00 PM    Lunch (included in registration fee)
4:30 PM                 Seminar Concludes (approximately)

Event Location
Leo Burnett Worldwide
35 West Wacker Drive
Chicago, IL 60601-1723

Onsite Contact
Michelle Mahoney | D#312-220-5959 |

4A's Onsite Contact
Laurie Stearn | | 312-388-7470

Registration is open to both 4A's members and non 4A's members.

Registration Fees
$325 per person, 4A's members
$425 per person, non 4A's members

How to Register
1.   Login or create an account at the 4A’s Web site,
2.   On the homepage, click the “Events” link, then click on “All Upcoming Events.” 
3.   Locate desired event and register.

Cancellation Policy
Refunds, excluding a $25 processing fee, will be granted only if requests are received by 4A’s in writing by Wednesday, November 11, 2015. No refunds will be allowed after this date; substitutions will be allowed provided arrangements are made with 4A’s.


Contact Cecilia Graham at 212-850-0756 or
Programming: Contact Bob Linden at 212-850-0750 or