Event Info

Show Me the Money: What You Need to Know About Agency/Client Financial Relationships

Webinar
November 19, 2015
1 - 2 PM EST
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 A Financial Webinar for Non-Financial People
 
Today's economic challenges require that agencies pay more attention than ever to getting the money right. Account leaders, and other agency people who aren't on the accounting or financial side, need to understand how their work generates income, how to make sure they are getting paid and making a profit, and how to avoid common financial mistakes.
 
On November 19, join Gary Duke, Wild Blue Yonder, as he reviews:
  • The basics of agency financial underpinnings
  • How to protect the agency’s financial interests with clients
  • Why write-offs are so much more damaging than they appear
  • What to watch for to make sure write-offs don’t happen.
You will also learn about the five possible strategies to use for talking about money with clients, and how to size up situations so you can use the most effective approach.
 
What You Can Expect from This Webinar:
 
Agency managers will appreciate how everyday actions inside the agency make a huge difference in the agency’s profitability, and account leaders will feel more confident in talking with clients about money.
 
Who Should Attend?
 
This webinar is useful for anyone from junior AEs to account supervisors, as well as for creative, production, direct, digital, public relations and promotion managers who have financial responsibilities on their accounts.
 
About Your Webinar Leader:
 
Gary Duke is Partner & Chief Talent Officer at Wild Blue Yonder, where he designs and leads training programs for creative companies looking to enhance the leadership, creative thinking, strategic and communication skills of their employees. He applies his 25+ years of ad agency and client-side experience to every training session, infusing learning theory with practical real world knowledge — and more than a few hair-raising stories along the way.
 
Gary and his business partner, Sheila Campbell, work with many of the industry’s top global agencies — including Havas Worldwide, JWT, the Martin Agency, McCann, Ogilvy, Publicis, Razorfish, and Y&R — as well as some of the world’s leading consumer brands, including Coca Cola, Marriott and National Geographic.
 
Before joining Wild Blue Yonder, Gary served as Executive Vice President, Chief Brand Strategist at MDB Communications, a leading independent advertising agency whose clients include national and global brands. Gary oversaw the agency’s strategic planning, media and account management disciplines.
  
Pricing

Member

Single Registrant: $129
Full Conference Room: $349*
Unlimited Individual Access for the Agency: $999**

Non-Member
Single Registration: $239
Full Conference Room: $699*
Unlimited Access for the Company: $1499**

* Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.

** Unlimited Access gives each employee the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.

Cancellations
A cancellation fee of $25 will be applied to any cancellation.

Questions?
Please contact webinar@aaaa.org | 212-850-0750