Event Info

Content Marketing Strategy: Hints & Best Practices

Webinar
October 8, 2015
1 - 2 PM EDT
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Whether your business goals are engagement or lead generation, you need an effective content strategy.
 
Since the late 1990’s, when Web 2.0 and Google created platforms that changed the world with user-generated content and search engines became more powerful, marketers have been using content to attract and engage potential buyers.
 
As broadcast interruptive media continues to be challenged in our on-demand world, brands increasingly need to come up with new and creative ways to engage through content.
 
Content can take many forms, and setting a sustainable strategy is vital to success––as much in delivery as it is in selling the idea. Inevitably, content requires digital distribution and is often an integral part of social media strategy. Today’s measurement and analytics create a world of opportunity in insights for development and optimization. Get it right, and you will maximize your results!
 
On October 8, join Nick New, The Knowledge Engineers, who will take you through the process of developing a strategy for all aspects of your content––from distribution to measuring effectiveness, to optimization and content creation.
 
Highlights:
  • What is content––and what does great content strategy look like?
  • Consumer behavior––identifying opportunities and using data to form your strategy
  • Creating great content through social listening 
  • How to measure the effectiveness of your content for reporting and optimization
  • Advanced content creation tips.
Who Should Attend?
 
This webinar is a must for planners, account managers, creative directors and PR teams.
 
About Your Webinar Leader:
 
Nick New has spent the past 10 years developing digital best practice, and is Managing Director of The Knowledge Engineers. Over the last 5 years, Nick has been working with marketers, advertising agencies, and media owners globally to develop digital vision and capability.
 
Pricing
 
Member
Single Registrant: $129
Full Conference Room: $349*
Unlimited Individual Access for the Agency: $999**

Non-Member
Single Registration: $239
Full Conference Room: $699*
Unlimited Access for the Company: $1499**

* Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.

** Unlimited Access gives each employee the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.

Cancellations
A cancellation fee of $25 will be applied to any cancellation.

Questions?
Please contact webinar@aaaa.org | 212-850-0750