Event Info

Making Marketing Analytics More Relevant to the C-Suite

Webinar
November 3, 2015
1 - 2 PM EST
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The “sexiest” job of the new century–that’s how the Harvard Business Review characterized the practice of sifting through data to find hidden, below-the-surface meaning and extrapolating the underlying knowledge.
 
In today’s highly competitive business environment, it’s not enough for the marketing team to have skill and proficiency at marketing–whether inside or outside the organization. The ability to capture, analyze, and use data to demonstrate your business acumen and to make critical business decisions is a pivotal skill. A great indicator of marketing’s business acumen is the degree to which others in the organization rely on the data provided by marketing to make decisions. Yet, according to Demand Metric, Forrester, ITSMA, and VisionEdge Marketing, 10% or less of the C-Suite uses the data provided by marketing to make strategy, tactical, and investments decisions.  
 
On November 3, join Laura Patterson, President, VisionEdge Marketing, for a webinar on this exciting new field as she:
  • Demonstrates how best-in-class marketers apply data to the strategy development and execution process
  • Uses analytics to see and demonstrate marketing’s value
  • Gives you practical tips on how to make marketing and the data more relevant to the C-Suite.
Who Should Attend?
 
This program is ideal for people who need to leverage data to understand customers, create and use marketing models, and make decisions and/or recommendations supported and informed by data.
 
About Your Webinar Leader:
 
Laura Patterson’s marketing and sales career spans nearly 30 years, and includes work for both large public companies such as State Farm and Motorola as well as start-ups. In 1999, she co-founded VisionEdge Marketing (www.visionedgemarketing.com), a data-driven, metrics-based strategic and product marketing company that specializes in improving marketing performance and helping organizations create a competitive advantage designed to attract, secure and retain profitable customers.
 
Pricing
 
Member
Single Registrant: $129
Full Conference Room: $349*
Unlimited Individual Access for the Agency: $999**

Non-Member
Single Registration: $239
Full Conference Room: $699*
Unlimited Access for the Company: $1499**

* Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.

** Unlimited Access gives each employee the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.

Cancellations
A cancellation fee of $25 will be applied to any cancellation.

Questions?
Please contact webinar@aaaa.org | 212-850-0750