Event Info

Project Management for Agency Initiatives: Maximizing Client Satisfaction and Agency Profit Margins, New York

PDS
October 22, 2015
8:30 AM - 4:30 PM EDT
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Your campaigns have become increasingly more complex, and the work more technical, integrated and sophisticated. Additionally, many of your clients are continually looking for ways to cut costs and get more for less.
 
How can you ensure that your company maintains its profitability while keeping your clients happy?
 
Producing brilliant work is certainly a key element to success. However, no matter how great the work, if your projects keep going off-track, your clients will be unhappy and your profits will shrink.  
 
A firm foundation in the principles of project management will keep your agency projects on track and on time.
 
Effective project management promotes teamwork, improves communication, reduces costs and stress and ensures that appropriate project elements are properly identified, monitored and measured. 
 
On October 22, 4A’s is pleased to present Project Management for Agency Initiatives: Maximizing Client Satisfaction and Agency Profit Margins, a project management workshop for agency professionals. Project Management skills will serve as your safety net in this high-wire industry. 
 
What You’ll Take Away
 
In this one-day workshop, you will review and apply agency-proven project management techniques, tips and approaches to ensure project success, including:
  • The two most frequent causes of project problems and what you can do about them
  • How to manage project changes in a way that maintains margins while keeping clients happy
  • The keys to getting the attention and support of the executives whose support you’ll need to be successful
  • How to prevent team members from missing deliverable commitments
  • How to keep project changes/unidentified project constraints from throwing you off schedule and killing your profit margins.

In addition to a comprehensive reference guide for further use in your agency operations, you’ll receive electronic copies of all project management templates and other useful project management tools discussed during the workshop. 
 
Most important, during the workshop, you’ll have the opportunity to apply the workshop content to one of your own agency projects. This will ensure that the return on your investment is immediate and significant.
 
Who Should Attend
 
Account Managers, Project Managers (aspiring, new or developing) and others who have responsibility for managing projects in your agency. 
 
This workshop is also intended for senior agency personnel who need to determine competency development plans for staff members who function in this area.
 
About Your Seminar Leader
  
Dave Po-Chedley has been actively involved in project management for over 30 years. During this time, he has worked on and managed projects and helped others manage projects effectively through consulting and training. He is a Principal at Cambridge Consulting, a firm dedicated to enhancing project effectiveness for clients around the world. Dave has extensive experience with project management in the context of advertising agencies through his work with clients such as Ogilvy & Mather, MRM Worldwide, Eric Mower, Leo Burnett, BBDO, Havas Media and EuroRSCG.


Event Location
4A's
1065 Avenue of the Americas
5 Bryant Park, 16th Floor
New York, NY 10018
(212) 682-2500
(Entrances on both 40th and 41st Streets)

 
Registration available to both 4A's members and non 4A's members.

Registration Fee
$445 per person, 4A’s members
$645 per person, Non 4A’s members

Cancellation Policy
Excluding a $25 processing fee, refunds will be granted only if requests are received by 4A’s in writing by Thursday, October 15, 2015. No refunds will be allowed after this date; substitutions will be allowed provided arrangements are made with 4A’s.


Questions?

Logistics/Registration:
Contact Cecilia Graham at 212-850-0756 or cecilia@aaaa.org
Programming: Contact Bob Linden at 212-850-0750 or bobl@aaaa.org