Too many times in the traditional pitch process a prospect’s crucial first impression is based on a not-so-great written communication. Far too many ad agencies succumb to jargon, generalizations and wordiness when describing their talent and capabilities. That's because strong business writing skills are often overlooked in the blocking and tackling of daily job responsibilities. But when a game-changing RFP comes through the door, persuasive writing can make the difference between missing out on important opportunities or getting to the next round.
On March 10, join Jody Sutter and Ashley Milne-Tyte, who will introduce you to tips and techniques for breaking bad habits and getting more comfortable with writing in a concise, persuasive way.
- A five-step process for better writing and editing
- The role of "boilerplate" content and how to use it more effectively
- How to incorporate storytelling techniques to turn mundane content into something compelling
- The importance of ruthless editing.
Who Should Attend?
This webinar is ideal for new business executives at all levels, as well as other agency personnel who want to improve their writing skills.
About Your Webinar Leaders:
Jody Sutter is a veteran agency new business executive and owner of The Sutter Company, a consultancy that helps agencies and other marketing firms take a more proactive approach to their business growth. Ashley Milne-Tyte is a journalist and adjunct professor at Columbia Journalism School. She also reports for NPR and hosts her own podcast, “The Broad Experience”, which deals with women in the workplace.
Single Registrant: $149
Full Conference Room: $349*
Unlimited Individual Access for the Agency: $999**
Single Registration: $259
Full Conference Room: $699*
Unlimited Access for the Company: $1299**
* Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.
** Unlimited Access gives each employee the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.
A cancellation fee of $25 will be applied to any cancellation.
Please contact firstname.lastname@example.org | 212-850-0750