Event Info

Glass Ladder Series: Recruiting and Retaining Working Mothers

Webinar
February 2, 2016
1 - 2 PM EST
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Since women control 85% of all household purchases in the United States, recruiting and retaining working mothers within the advertising industry is critically important to an agency’s growth trajectory. However, agency life often threatens the goal of obtaining work-life balance. In fact, today 89% of working mothers already say they struggle with work-life balance, and that lack of balance is the number one reason they change industries or elect to stop working altogether.  
 
Based on research with more than 5,000 working mothers across the country, on February 2, Katherine Wintsch, CEO, The Mom Complex, will help you discover what no one else is willing to say about the struggles working mothers face when trying to do it all.  
 
You’ll leave this webinar session with a clear understanding of what makes working mothers tick and what makes them want to quit, so your agency can drive recruiting and retention efforts among this important employee group.
 
Highlights:
  • How your agency’s culture can better support and retain working mothers 
  • Ways to drive recruitment and retention of working mothers without spending more money
  • Why working mothers say they’re fine and then quit two weeks later
  • How to stand out from the crowd in your support of working mothers 
Who Should Attend?
 
This webinar is ideal for senior leaders across every department as well as HR professionals responsible for recruiting and retaining top agency talent.  
 
About Your Webinar Leader:
 
Katherine Wintsch, founder and CEO of The Mom Complex, is a leading expert on modern motherhood and what it takes to keep working mothers in the workforce. A 15-year veteran of the advertising industry, Katherine leverages her rich personal experience as well as primary research that has been featured by The Today Show, The New York Times, The Wall Street Journal and Fast Company. Katherine and her team regularly consult with companies across the country to recruit and retain top working- mom talent.    
 
Pricing
 
Member
Single Registrant: $149
Full Conference Room: $349*
Unlimited Individual Access for the Agency: $999**

Non-Member
Single Registration: $259
Full Conference Room: $699*
Unlimited Access for the Company: $1299**

* Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.

** Unlimited Access gives each employee the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.

Cancellations
A cancellation fee of $25 will be applied to any cancellation.

Questions?
Please contact webinar@aaaa.org | 212-850-0750