In advertising and marketing, it can be difficult to identify genuine insights, let alone turn them into actionable strategies. On October 1, join Robin Hafitz, CEO, Open Mind Strategy, as she shares her proven knowledge, tools and tricks, and best practices to help planners, account managers, emerging agency leaders, and marketers develop a winning approach to gathering insights — including where to look for the most compelling insights, and the benefits of various methodologies.
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Participants will walk away with a new understanding of how to turn information into insights and insights into strategies that can translate into groundbreaking advertising.
• The difference between insight and observation• How to uncover insights in qualitative research
• When good information is enough—and when it isn’t
• How to distill insights from quantitative data
• The relationship between consumer, marketing and brand insights.
Tools & Skills:
• Five questions that often lead to insight
• Tricks and tools for mining for insights in data
• Steps for building insights into strategies
• An insight checklist: is it or isn’t it an insight?
Who Should Attend?
Talented junior and mid-level planners, account managers, emerging agency leaders.Anyone seeking to improve their insight-gathering or to refresh their inspiration around developing insights.
About Your Webinar Leader:
Robin Hafitz was one of the first American Account Planning practitioners. She has been at the forefront of the evolving brand strategy field, from her work as part of Chiat/Day’s famously winning Account Planning team, to running the Planning-centric creative boutique Mad Dogs & Englishmen, to her current role as CEO of Open Mind Strategy. Mentored by legendary planners including Jane Newman and Adam Morgan, Robin has in turn mentored planners who now head departments and lead companies.
Single Registrant: $129
Full Conference Room: $349*
Unlimited Individual Access for the Agency: $999**
Single Registration: $239
Full Conference Room: $699*
Unlimited Access for the Company: $1499**
* Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.
** Unlimited Access gives each employee the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.
A cancellation fee of $25 will be applied to any cancellation.
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