Event Info

Breaking Into New Categories: Diversifying & Growing Your Pipeline

Webinar
November 11, 2015
1 - 2:30 PM EST
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On November 11, join Brent Hodgins, Managing Partner, Mirren Business Development, as he addresses one of the most important sources of new business: expanding into new categories. This 90-minute webinar is an ideal session for CEOs, management teams and new business directors to help evolve the agency’s prospecting strategy.
 
In general, proactively prospecting for new clients is one of the most important new business activities for an agency. It allows you to avoid expensive competitive reviews and RFPs, consume fewer resources and connect with a greater number of prospects. And expanding into new categories can provide an even more lucrative source of new revenue.
 
The challenge is that most agencies don’t approach proactive prospecting – and certainly not prospecting into new categories – with any sense of strategic rigor. Instead, most agencies target prospects and categories based on emotions –– where the agency team feels they most want to do work. This ultimately ends up with little success.
 
This session will walk you step by step through the process of how agencies with the highest growth rates systematically attack and convert one quality prospect after another. They are machines. And they do it using existing resources. These agencies are stealing business with small teams (think SWAT teams) that focus and attack aggressively.
 
You will leave this webinar with a systematic approach to increasing your prospecting pipeline by expanding into new categories. From targeting and qualifying to attacking and closing, learn the most effective approach to bringing new prospects in the door.
 
About Your Webinar Leader:
 
Brent Hodgins is Managing Partner at Mirren Business Development, a firm that specializes in new business training for agencies in digital, PR, advertising, promotions, experiential and design. He has trained CEOs and their senior management teams in every major region around the world. At 25, Brent moved into advertising after selling his event-marketing firm. He has since worked for agencies including Wieden + Kennedy, TBWA\Chiat\Day and Leo Burnett.
  
Pricing

Member

Single Registrant: $129
Full Conference Room: $349*
Unlimited Individual Access for the Agency: $999**

Non-Member
Single Registration: $239
Full Conference Room: $699*
Unlimited Access for the Company: $1499**

* Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.

** Unlimited Access gives each employee the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.

Cancellations
A cancellation fee of $25 will be applied to any cancellation.

Questions?
Please contact webinar@aaaa.org | 212-850-0750